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Weis Markets announces eighth ’90-day Price Freeze’ program

BY Michael Johnsen

SUNBURY, Pa. — Weis Markets on Monday announced it has lowered the prices on 1,700 staple items and that it will freeze the prices of these products for 90 days through April 2, marking the company’s eighth 90-day Price Freeze since 2009.

“Our 90 Day Price Freeze program continues to make sense, particularly with food inflation being a factor in a number of key categories,” stated Kurt Schertle, Weis Markets SVP sales and merchandising. “We’ve been able to minimize its impact through special long term buys that will result in real savings for our customers. Our prize freeze savings are significant. Over the past three years, our Price Freeze program has collectively saved our customers more than $35 million.”

Weis Markets’ current Price Freeze program includes 1,700 brand-name and private-label products in grocery, frozen, dairy, meat, health, beauty care and general merchandise.

The current Price Freeze premiered in Weis Markets’ Jan. 8 circular, radio and billboard advertisements. In stores, customers will see Price Freeze signage and shelf tags for participating items.

 

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Duracell Powermat debuts new products

BY Allison Cerra

LAS VEGAS — The joint venture of Duracell and Powermat Technologies has announced its new product lineup.

Duracell Powermat, which formed back in September, said the new line of Duracell Powermat products provides consumers with "unparalleled access" to power in a two-part system that pairs newly designed charging mats — in either black or white — with receivers and a portable wirelessly charged backup battery that lets consumers take power with them for up to a full charge while on the go, Duracell Powermat said. The new Duracell Powermat complete charging kit also will be available in first quarter 2012 to provide consumers with a one-stop option for wireless power.

Also new from the company is the Duracell Powermat application, which will identify users when their smartphones are running low on power and notify them about how much power they have left before directing them to the nearest networked location.

The products will be showcased at the Consumer Electronics Show in Las Vegas this week.

In related news, Duracell Powermat also announced that Grammy award winner Shawn “Jay Z” Carter has signed a multi-year global agreement with the company as an investment partner. He also will be the spokesman of the Duracell Powermat JV.

"We are proud to work with such an inspiring icon, whose music and success speaks to an entire generation all over the world. Our common vision and voice will pave the way for the upcoming wireless power revolution," Duracell Powermat CEO Ron Rabinowitz said.

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Food Lion taps Mullen as new advertising agency

BY Allison Cerra

SALISBURY, N.C. — Food Lion has appointed a new advertising agency of record.

The supermarket chain announced that Mullen will be responsible for developing Food Lion’s advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand. The terms of the contract were not disclosed. New creative and advertising could take effect as early as first quarter 2012.

"Mullen will be a great partner to enhance the Food Lion brand, especially as we continue to implement the new Food Lion strategy in 2012," Food Lion president Cathy Green Burns said. "Mullen has a unique opportunity to help us transform our business as we strengthen the Food Lion brand. We look forward to leveraging the creative and strategic insights of the Mullen team to help us educate our customers about Food Lion."

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