CENTER STORE

Weight Watchers launches new cereals

BY Ryan Chavis

MINNEAPOLIS — Weight Watchers on Monday launched a line of branded, ready-to-eat cereals at select retailers. The cereal made its market debut with some help from Mom Brands, a family-owned cereal company that is licensed to manufacturer and distribute the brand.
 
The new cereals help consumers meet their weight-management goals, according to the company:
 
  • Weight Watchers Oat Clusters With Almonds features sweetened flakes of corn and wheat, with added granola clusters made with steel-cut oats and sliced almonds. The 120-calorie cereal includes 8 g of whole grains per serving;
  • Weight Watchers Whole Grain Honey Nut Toasted Oats cereal is made with real honey and provides 13 vitamins and minerals. This variety contains 120 calories per serving and provides 18 g of whole grains; 
  • Weight Watchers Frosted Shredded Wheat With Protein features 12 layers of sweetened whole grain wheat. It offers 6 g of protein, 5 g of fiber, 40 g of whole grains and 210 calories per serving;
  • Weight Watchers Oat Clusters With Cherries and Almonds contains sweetened flakes of corn and wheat with added whole grain oat granola clusters, sliced almonds and cherries. It provides eight essential vitamins and minerals and has 120 calories per serving; and
  • Weight Watchers Chocolate Frosted Shredded Wheat, which features 12-layer biscuits that contain 38 g of whole grains and provide 5 g of fiber per serving.
"When it comes to food purchasing decisions, taste and health are high on consumers' grocery lists," said Dorothy Johnson, Weight Watchers brand manager, MOM Brands. "We are excited to give weight-conscious consumers new cereals that they can feel good about eating and help them lead healthier lifestyles without sacrificing taste and convenience."
 
Consumers can find Weight Watchers cereals at Kroger, Safeway, Meijer and several other retailers. National distribution is expected in January 2015, the company said. 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Red Bull Latagráfica Edición II features culture-inspired design

BY Ryan Chavis

SANTA MONICA, Calif. — Red Bull Latagráfica, a creative project that pays homage to Los Angeles and Latino art communities, is making a return appearance as Edición II. Artist Ernesto Yerena Montejano was selected to create custom artwork for the limited-edition Red Bull Latagráfica Edición II 12-oz. can, which is available in California, Arizona, Texas, Illinois and other locations within the United States. 
 
Yerena, who currently resides in Los Angeles, took design inspiration from Dia De Los Muertos.  

"My interpretation of the word 'energy' led me to create a stylized image of the sun. To me, the rose represents dignity; butterflies represent migration, metamorphosis and the voyage; and the fire represents energy and knowledge," Yerena said. "The calavera is my representation of a Dia De Los Muertos sugar skull. To me the holiday is to celebrate life and death, which is meaningful because to celebrate death is to no longer fear it."    
 
Yerena grew up in El Centro, Calif., about 15 minutes from the border of Mexico. He said that crossing the border gave him a perspective that allowed him to experience the best of both worlds: access to U.S. education and the authentic cultural richness of Mexico. Yerena earned a B.A. in visual communications and in 2008 founded the Hecho Con Ganas publishing project.
 
"It was the legacy of the Red Bull brand within culture that convinced me to be a part of the project," Yerena said. "I am very excited to know that my art will be produced in a large scale and to a broader audience."
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Cape Cod launches new popcorn varieties

BY Ryan Chavis

HYANNIS, Mass. — Cape Cod Potato Chips, a brand from Snyder’s-Lance, announced new Cape Cod Popcorn in Sea Salt and Kettle Corn varieties. The brand also is reviving its previously retired White Cheddar flavor. The new additions are ideal for consumers looking for a health-conscious alternative, the company said.

“We know that Cape Cod consumers love our better-for-you snacks that don’t compromise on taste, and they are going to love these new guilt-free popcorn varieties,” said Faith Atwood, marketing manager at Cape Cod Potato Chips. “We’re also very excited to let fans know that we’ve heard their requests to bring back our White Cheddar popcorn.”

The popcorn contains 40 calories per cup and is gluten-free. All three varieties will retail for $3.49.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?