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Wegmans Menu mag celebrates 10 years

BY Michael Johnsen

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}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }table.MsoNormalTable { font-size: 10pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; }ROCHESTER, N.Y. — Wegmans on Thursday celebrated the 10th anniversary of its Wegmans Menu magazine, a free publication highlighting ideas for easy, healthy and affordable meals for the season. In those 10 years, the magazine has reached a circulation of nearly 1 million.

“When we launched Wegmans Menu magazine 10 years ago, we wanted to share our passion for food with readers,” stated Wegmans CEO Danny Wegman. “We wanted to give them help making meals easy, healthy and affordable, and wanted to encourage them to eat more vegetables and fruit.”

“Our Meal and Recipe Development Team, which includes several of our executive chefs, does an amazing job making ideas work in the kitchen,” commented John Hawkes, Wegmans Menu editor.

Recipes now are grouped toward the front of the magazine with feature articles toward the back, so readers can find what they’re looking for quickly. New features have been added over the years, including “Chefs Unplugged,” for home cooks ready to go beyond the ordinary. In the current issue, Wegmans executive chef for Asian cuisine, Kenny Chei, shared recipes and tips for making dim sum.

The publication also has embraced an age where many shoppers consume their media over their smart phones — several of the magazine’s articles contain a Quick Response code, a type of bar code that conveys instructions to mobile devices. For example, the QR code can direct a phone to a video hosted on Wegmans.com.

Rounding out the current issue of the magazine are articles on healthy living, the seasonal pantry and in-depth pieces on foods worth knowing more about.

 

 

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CMO to oversee Target’s Canadian venture

BY Drug Store News Team

MINNEAPOLIS — Target announced that its chief marketing officer, Michael Francis, will serve as the executive committee sponsor of Target’s entrance into the Canadian market. In this role, Francis will oversee the extension of Target’s brand as part of the corporation’s first-ever expansion of its stores beyond the United States, the company reported.

“Under Michael’s leadership, Target has emerged as one of the most recognizable brands in the world and I am pleased that he will guide our expansion into Canada,” said Gregg Steinhafel, Target chairman, president and CEO. “With more than 25 years of experience with this corporation, Michael has a deep understanding of Target and the retail industry. His responsibility for corporate brand and reputation, including our community relations efforts, uniquely position him to lead this effort.”

Target recently announced that the company acquired leasehold interests in up to 220 sites from Zellers, in an effort to open 100 to 150 Target stores across Canada beginning in 2013.

Francis began his marketing career in 1985 with Marshall Field’s in Chicago. In 1990, Marshall Field’s was acquired by Target and Francis joined the marketing division of the department stores division, where he held a variety of positions. He was promoted to EVP marketing for Target in 2001, and most recently was named chief marketing officer in August 2008.

In his role as chairman, president and CEO, Gregg Steinhafel will continue to oversee all aspects of corporate strategy and operations. Francis will continue to report to Steinhafel.

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CMO to oversee Target’s Canadian venture

BY DSN STAFF

MINNEAPOLIS — Target announced that its chief marketing officer, Michael Francis, will serve as the executive committee sponsor of Target’s entrance into the Canadian market. In this role, Francis will oversee the extension of Target’s brand as part of the corporation’s first-ever expansion of its stores beyond the United States, the company reported.

“Under Michael’s leadership, Target has emerged as one of the most recognizable brands in the world and I am pleased that he will guide our expansion into Canada,” said Gregg Steinhafel, Target chairman, president and CEO. “With more than 25 years of experience with this corporation, Michael has a deep understanding of Target and the retail industry. His responsibility for corporate brand and reputation, including our community relations efforts, uniquely position him to lead this effort.”

Target recently announced that the company acquired leasehold interests in up to 220 sites from Zellers, in an effort to open 100 to 150 Target stores across Canada beginning in 2013.

Francis began his marketing career in 1985 with Marshall Field’s in Chicago. In 1990, Marshall Field’s was acquired by Target and Francis joined the marketing division of the department stores division, where he held a variety of positions. He was promoted to EVP marketing for Target in 2001, and most recently was named chief marketing officer in August 2008.

In his role as chairman, president and CEO, Gregg Steinhafel will continue to oversee all aspects of corporate strategy and operations. Francis will continue to report to Steinhafel.

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