Wegmans LPGA Championship generates $1 million for United Way’s Children’s Success Fund
ROCHESTER, N.Y. — At the conclusion of this year’s Wegmans LPGA Championship, Wegmans VP Bill Strassburg presented United Way’s Children’s Success Fund with a check for $1 million, more than double the amount donated to the charity for previous tournaments and an amount likely to exceed the final tally of proceeds from this year’s tournament.
“We are so proud to have been part of this world-class event,” stated Colleen Wegman, president. “We thank our people who worked so hard to make this possible, along with our partner suppliers, the volunteers and our entire community. They came together to make this a memorable and meaningful event for the youth in Rochester.”
All of the proceeds from the Wegmans LPGA Championship Tournament have been invested in the goal of helping kids to graduate from high school. United Way’s Graduation is the Goal supports evidence-based programs that show significant promise. The Fund helps to support programs like the Hillside Work Scholarship Connection that has been proven to double graduation rates, along with other programs that serve children who are at risk of dropping out.
Over the life of the Rochester LPGA tournament, more than $11 million has been donated to programs in the Rochester community that help children succeed.
Good Neighbor Pharmacy will collect patient testimonials for next PR campaign
CHESTERBROOK, Pa. — Good Neighbor Pharmacy on Tuesday invited patients to share their “Good Neighbor Story” for a chance to appear in a national television advertising campaign.
The campaign follows the success of Good Neigbhor Pharmacy's “Straight Scoop” television advertisements. In 2014, “Straight Scoop” was awarded four silver and two bronze awards at the 31st Annual Healthcare Advertising Awards. The campaign was also the recipient of a 2014 Philadelphia ADDY Award (Color Newspaper Ad); three 2014 Aster Awards (Judge’s Choice for Total Advertising Campaign, Gold for Newspaper Single Ad, and Gold for Radio Single Ad); a 2014 People’s Telly Award (Non-Broadcast Video); and a 2014 Telly Award (Television).
While “Straight Scoop” featured pharmacists, the “Good Neighbor Story” campaign will include patients and customers to play a starring role. Through Sept. 14, patients are invited to visit GoodNeighborPharmacy.com and Facebook.com/GoodNeighborPharmacy, to share personal stories of how their local Good Neighbor Pharmacy made a difference for them in managing their health and wellness.
“When patients enter a Good Neighbor Pharmacy they aren’t just a number," stated Scott Robinson, VP Good Neighbor Pharmacy. "Their pharmacist knows them by name and is committed to their overall health and well-being,” he said. “This ad campaign will tell our story of exceptional patient care and commitment to community – utilizing actual patient testimonials that will give a unique authenticity to our message.”
To enter, customers can create a short video (under three minutes) explaining how their local Good Neighbor Pharmacy has gone above and beyond for them and their community; then simply upload the video at Facebook.com/GoodNeighborPharmacy or GoodNeighborPharmacy.com/TVstar by Sept. 14.
Four winners will be announced by Oct. 1 to appear in the national television campaign; all entries into the contest will also be entered to win one of four $250 Visa gift cards.
GoJo Industries introduces Purell University promotion ‘Shake Your Way to $5K’
AKRON, Ohio — GoJo Industries on Tuesday asked college students to show off their best handshake through the Purell University promotion, "Shake Your Way to $5K." The campaign — designed to drive awareness about the importance of hand hygiene — asks college students to create and record an up to 15-second video that highlights an original, creative handshake with up to five of their friends. A total of five $5,000 grand prizes will be awarded.
"College students are often in contact with many people and hand hygiene at critical moments is crucial," said Lacha Noward, shopper marketing manager, Purell Consumer. "This promotion helps to raise awareness about the importance of hand hygiene in a fun and memorable way that we hope leads to the habit of everyday hand hygiene."
To be eligible to enter, the students must be 18 years of age or older (19 years old or older in Ala. and Neb.), a legal resident of the United States and enrolled at an accredited university, college or technical institute.
Participants can submit their video at Purell.com/TargetBTS through Sept. 12 at 4 p.m. ET. Once all the videos have been submitted, a panel of judges will review the videos. Videos will be judged based on the following criteria: Relevance to the theme (45%); originality/creativity (30%); and video quality (25%).
A total of 10 finalists will be selected, and those videos will be up for public voting starting Sept. 18 at 10 a.m. ET. The winners will be announced Oct. 13.
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