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Wegmans highlights nature with clothing

BY DSN STAFF

LANHAM, Md. — Located within Wegmans’ “Nature’s Marketplace” is this 16-ft. aisle of good-for-you clothing (made from hemp, organic cotton, bamboo and/or soy), including the nearby array of yoga products from Gaiam in the background.

It’s a whole health-and-wellness lifestyle position the grocer has created just outside its pharmacy — in fact all of the “Nature’s Marketplace” fixturing melds right into the center-store “back bench.”

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Mill Creek Entertainment announces DVD releases of three TV shows

BY DSN STAFF

MINNEAPOLIS — Mill Creek Entertainment is bringing three TV series to DVD next month.

On March 22, the company said it will release a single-disc DVD of "The Bill Cosby Show" Best of Season One, Cosby’s Emmy-nominated first situation comedy, for a suggested retail price of $9.98.

Also coming to DVD is "Marcus Welby M.D." Best of Season One, the story of a committed family physician, which will feature 10 episodes on two discs for $9.98.

What’s more, Mill Creek Entertainment will debut the complete series of "Hawkeye," a 4-DVD set that features all 25 episodes of the show, set in the 18th century, for $14.98.

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Hallmark’s brand campaign celebrates everyday life

BY Allison Cerra

KANSAS CITY, Mo. — Hallmark wants customers to celebrate life’s everyday, unexpected moments through a new tagline and year-round campaign.

The greeting card company’s "Life is a Special Occasion" campaign will communicate and engage with consumers year-round. Hallmark said that its recent product innovations, including recordable storybooks, personalized greetings, personalized plates and interactive story buddies, help customers capture those moments that often pass by.

"We are committed to Hallmark’s brand purpose of inspiring meaningful connections that enhance relationships and enrich lives," said Lisa Macpherson, Hallmark’s chief marketing officer. "However, as our products and services expand to meet consumer needs, we have an opportunity to expand Hallmark’s brand relevance in our consumer’s daily lives as well. Life is a Special Occasion was developed to help achieve that goal."

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