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Wegmans conducts survey on consumer baby-care shopping habits

BY Drew Buono

ROCHESTER, N.Y. Wegmans Food Markets is conducting a survey through its newsletter to find out among other objectives, how it measures up against mass merchants and wholesale clubs when it comes to baby’s needs.

Earlier this week, the chain sent an invitation to its email newsletter subscribers urging them to take an online survey of their baby care preferences and shopping habits. The survey is aimed at those customers who have purchased baby products at its stores within the last two months.

The chains is asking its customers to gauge the importance of such factors as the amount of in-store space dedicated to baby items, variety, the availability of store brands and club packaging, adequate inventory, price; and such non-category factors as time spent at checkout, a child-friendly environment, and assistance in carrying groceries to the car. The survey is also looking for shopping behavior with regard to baby care categories at its rivals including warehouse clubs, mass merchants, and supercenters.

Wegmans also is asking survey respondents whether it has been able to live up to their shopping expectations; and how it could improve the shopping experience in regard to baby care items.

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Anheuser-Busch relinquishes Grolsch importing to Miller

BY Jenna Duncan

MILWAUKEE, Wis. Anheuser-Busch announced that it no longer will exclusively hold the rights to import Grolsch beers in the U.S. The company said it has agreed to a deal allowing rival Miller Brewing Co. to handle Grolsch for an undisclosed amount of money.

This change comes after Miller’s European parent company, SABMiller, acquired the owner of the Grolsch beers brand, Royal Grolsch NV, in February. The distribution deal is expected to close by Aug. 1. Financial details have not been released.

Milwaukee-based Miller will take over as importer of the complete Grolsch brand line-up.

“The time is right to end our importation of these brands,” Anheuser-Busch’s vice president of marketing, David Peacock. “It is important that our wholesalers who transition these brands are able to protect their investments. This agreement includes provisions for our distributors that will compensate them appropriately.”

Grolsch now will be granted access to Miller’s some 450 distributors. The distributors will be given the chance to stock the Dutch beer in their stores.

Anheuser-Busch is the brewer of Budweiser and Bud Light and leads the American domestic market in beer sales.

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Gurkan appointed Campbell’s vp of development

BY Alaric DeArment

CAMDEN, N.J. Campbell Soup Co. has appointed Tarkan Gurkan as its vice president of corporate development.

Gurkan joins Campbell after 14 years in the food industry business, including seven years with Lehman Brothers, four years with Nabisco Holdings Corporation and three years with Pepsi-Cola Company. He previously worked for the Koc Group, a Turkish industrial company.

Gurkan earned his bachelor’s degree in engineering from Turkey’s Bogazici University and his master’s in business administration from Dartmouth College.

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