Wegmans announces ‘Back on Track’ in-store meal-planning event, demos
ROCHESTER, N.Y. Wegmans last week announced its “Back on Track Event,” to be held Jan. 17, in-store events that will take place in all Wegmans stores. Throughout the store, departments will showcase best ideas for breakfast, lunch, dinner and snacks with “how to” demos and tastings, along with tips on everything from getting organized and eating right to saving money.
In the pharmacy area, customers will also get advice on managing colds and flu, and which products can help relieve symptoms.
Wegmans nutritionist Allison Parker took the lead on much of the research to put together healthy, more affordable meals in the Back on Track event and webpage, the company stated.
With regard to the cold and flu, Parker advised making sure meals were packed with many brightly colored fruits and vegetables, because such foods are rich in antioxidants. “Antioxidants are compounds that help the body’s immune system work well,” she said. “Important cold and flu fighters include tomatoes, carrots, broccoli, berries, nuts and seeds.”
When bugs do slip past these defenses, Parker recommends starting the day with a bowl of a whole grain cereal like oatmeal, perhaps topped with probiotic-rich yogurt. The probiotics in the yogurt help the immune system fight colds and flu, Parker noted. Drinking plenty of fluids — like tea, which also contains antioxidants, and chicken soup — will also help the body recover quickly.
The other things Parker recommends for staying healthy in the cold months include getting enough rest, avoiding too much stress, washing hands with soap and water and staying active.
Giant Eagle supermarkets’ founder Moravitz dies
FOX CHAPEL, Pa. Stanley Moravitz, 86, who helped found the Giant Eagle supermarket chain, passed away Jan. 11 at his Pittsburgh-area home the Associated Press reported Tuesday.
The AP reported that Moravitz, who still had an office at Giant Eagle, died of cancer.
His funeral is Wednesday in Pittsburgh.
Jelly Belly adds new technology to Web site
FAIRFIELD, Calif. Jelly Belly for the fourth time replaced its Web site’s platform recently and reported an 18% increase in conversion rates, as well as a 51% increase in retail sales, on the site for the 2008 holiday shopping season. The company researched various Web services for six months until it decided to stick with the build-your-own option because of its ability to support a high amount of “back-end integration among inventory records and trading partners,” according to Internet Retailer.
The site was custom-coded in Microsoft Corp.’s .Net development environment, and Jelly Belly looked to other innovative online retail developers for further technological Web add-ons. The candy company looked to SLI Systems Inc. for a search application that was created to improve search results, and Jelly Belly used a tool from Fluid Inc. that allows shoppers to view enlarged products details.
“These features are definitely making it easier for our shoppers to find what they want, while making our products look better online,” said e-commerce marketing manager Jason Marrone.