Webrooming trend report: Almost 9-in-10 shoppers browse online only to purchase in-store
SAN DIEGO — Interactions, a firm that organizes product demonstrations for retailers and brands, on Tuesday released its second Retail Perceptions trend report, “The Rise of Webrooming: A Changing Consumer Landscape.” The report found that while showrooming, the process of researching in-store before buying online, remains popular among 76% of consumers, the emerging trend of webrooming, or researching online before buying in-store, is even more common, representing 88% of shoppers.
“Consumers expect retailers to be everywhere they are,” stated Giovanni DeMeo, VP global marketing and analytics at Interactions. “If retailers are not leveraging omnichannel marketing approaches, or not embracing the concept of ‘Everywhere Commerce,’ they risk an inconsistent customer experience, potentially reduced profits and diminished brand loyalty.”
According to the report, the top reasons people research online before buying in-store include:
- 75% believe they can find the lowest price in-store;
- 72% prefer the online process for product comparisons; and
- 71% prefer the experience of researching online.
The report also highlights why people research in-store before buying online:
- 68% like to experience the product in person first;
- 48% believe they can find the lowest price online; and
- 41% prefer to seek help from in-store associates during their research process.
KVK-Tech adds former AmerisourceBergen exec to roster
NEWTOWN, Pa. — KVK-Tech, a developer, manufacturer and marketer of specialty pharmaceuticals, announced the appointment of Joseph Lefebvre as VP business development, marketing and API sourcing.
Lefebvre joins the company with more than 25 years of experience in sales and marsketing, as well as global generic sourcing. He most recently served as VP proprietary generic sourcing at AmerisourceBergen.
“We are excited to add Joe to the KVK team," said Anthony Tabasso, KVK-Tech’s president and CEO. "His experience working in the generics landscape for the past two-and-a-half decades will strengthen our organization and help us ensure that we continue to deliver world class products to our customers at a competitive price, and with unmatched reliability.”
Annie’s delivers new snack and meal kits
BERKELEY, Calif. — Annie’s, a natural and organic food company, announced a variety of Snack and Mini Meal kits, which combine popular snack and meal items in a shelf-stable unit.
Annie’s Snack Kits are available in Almond Butter & Crackers, Hummus & Crackers and Gluten Free. Annie’s Mini Meal Kits are available in White Cheddar Mac & Cheese, Real Aged Cheddar Mac & Cheese and Gluten Free Rice Pasta & Cheddar.
"For busy parents, it can be a challenge to quickly put together a meal or snack that tastes great, your kids love and you feel good about serving," said Sarah Bird, Chief Mom Officer for Annie’s. "At Annie’s, healthful and wholesome are not trade-offs for great taste, convenience or portability. Our new Snack and Mini Meal Kits encompass Annie’s core belief that real food tastes better."
Annie’s Snack and Mini Meal Kits are available exclusively at Target with an suggested retail price of $3.99 per kit. The kits offer 6 g to 10 g of protein, 3 g to 6 g of fiber and one full serving of fruit in each kit.