WebMD announces strategic relationship with Boots UK to launch new consumer health portal
NEW YORK WebMD Health on Monday announced a long-term strategic relationship with Boots UK Limited, a leading pharmacy-led health and beauty retailer in the United Kingdom, to jointly develop a consumer health and wellness information portal in England. The new joint offering will leverage WebMD’s online consumer health assets and expertise with Boots’ brand as a leading trusted healthcare source and provider of pharmacy.
“We are excited to be working with Boots UK as an important part of our strategy to expand WebMD’s presence internationally,” stated Wayne Gattinella, CEO and president, WebMD. “Boots is the recognized leader in pharmacy and healthcare in the [United Kingdom]. Together we will build a powerful new health information resource designed to help U.K. consumers lead healthier lives.”
The new web site will leverage WebMD’s technology and expertise in consumer health information services and will include original health news and features, wellness and condition centers and guides, interactive tools and applications, including WebMD’s proprietary symptom checker, health trackers, calculators and health and wellness videos. Boots UK plans to market the new health portal through in-store promotion, links on their current e-commerce site, outreach to their loyal group of affinity customers and promotion in their health and beauty magazine.
The new service is planned to launch in the second half of 2009. WebMD and Boots UK will jointly share in the development costs and benefits of this new site. WebMD will directly manage the sales and revenue operation for the new site.
Homedics unveils No-Touch Thermometer
COMMERCE TOWNSHIP, Mich. Homedics showcased its No-Touch Thermometer at ECRM’s Home Health Care conference last week. The thermometer, which can be used for both fever temperature readings on a child as well as the temperature of a feeding bottle, features a press-and-hold button that lights green when the thermometer is an appropriate distance from the surface. No-Touch Thermometer retails for a suggested $79.99 and also features memory recall of the last 20 temperature readings.
Mueller awarded ‘Outstanding New Product’ award at ECRM Home Health Care
PRAIRIE DU SAC, Wisc. Mueller Sports Medicine was recognized at ECRM Home Health Care last week with the “Outstanding New Product” award. The award represents the buyer’s pick for best new product introduced at the show. Mueller was gifted a full-page advertisement in Drug Store News for winning the award.
Mueller was recognized for its Mueller Green Adjustable Back and Abdominal Support, featuring a unique cinching brace with pull-straps designed for one-handed tightening for abdominal compression and lumbar support.
The product begins shipping in June and will retail for a suggested $34.99. The product is part of Mueller’s green line, so named because of the more environmentally-materials used in production. But in this case, the green has more meaning. The back and abdominal support brace could replace as many as four SKUs on the shelf, which could mean more green for a retailer’s supply chain.