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Webinar — The Internet of Things: What Retailers Can Do to Stay Ahead

BY DSN STAFF

According to Juniper Research, retailers are expected to spend $2.5 billion in Internet of Things (IoT)-related investments during the next five years. IoT encompasses a huge number of machine-to-machine connections that will have impact on retailers of all verticals in a variety of ways.
 
Whether it’s grocery retailers receiving automatic restock orders from customer “smart fridges,” drugstore retailers helping the healthcare industry collect and analyze data from consumer FitBits and other personal health devices, electronics retailers receiving notification when a device malfunctions, or any number of other scenarios, the industry needs to prepare for IoT now.
 
During an informative Webinar, “The Internet of Things – What Retailers Can Do to Stay Ahead,” supported by Chain Store Age, Drug Store News, Hardware & Building Supply Dealer, and Retailing Today, retailers will hear what forces are driving this digital urgency and learn what they can do today to stay ahead of the curve.
 
Among the many important questions that the Webinar will answer are four key items:
  • What are the key components of the internet of things (IoT) ecosystem?
  • What are a few ways IoT can help retailers improve customer experience? 
  • Why will IoT help retailers improve operational efficiency? 
  • What new revenue streams does IoT enable? 
So join presenter Greg Kahn, CEO of GK Digital Media and Head of Partnerships for the Internet of Things Consortium, on Tuesday, Nov. 10, 2015 from 2:30-3:30 P.M. EST and become a leader in the rapidly growing IoT space.
 
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Daily Diversion: Adidas’ mascot moves

BY DSN STAFF

Ahead of the White House’s Tribal Nations Conference, Adidas announced that it would put its design resources — and in some cases monetary resources — behind any high school in the United States who wants to change its mascot and team imagery to avoid potentially harmful or offensive Native American imagery. the company estimates that some 2,000 U.S. high schools have mascots the might concern tribal communities.

In the age of the New General Market, a brand that is willing to dig into its own pocket to try to fix a problem they had nothing to do with wins big points with multicultural consumers, millennials, and those who might disagree with tribal imagery being used for sports teams — in schools and professional leagues. A lot of people are going to identify with the brand because of this — a whole new generation of "My Adidas" kids — and DSN is down with that. 

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PRI: Kroger educates refugees on how to navigate pharmacy

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