Webinar — The Internet of Things: What Retailers Can Do to Stay Ahead
- What are the key components of the internet of things (IoT) ecosystem?
- What are a few ways IoT can help retailers improve customer experience?
- Why will IoT help retailers improve operational efficiency?
- What new revenue streams does IoT enable?
Daily Diversion: Adidas’ mascot moves
Ahead of the White House’s Tribal Nations Conference, Adidas announced that it would put its design resources — and in some cases monetary resources — behind any high school in the United States who wants to change its mascot and team imagery to avoid potentially harmful or offensive Native American imagery. the company estimates that some 2,000 U.S. high schools have mascots the might concern tribal communities.
In the age of the New General Market, a brand that is willing to dig into its own pocket to try to fix a problem they had nothing to do with wins big points with multicultural consumers, millennials, and those who might disagree with tribal imagery being used for sports teams — in schools and professional leagues. A lot of people are going to identify with the brand because of this — a whole new generation of "My Adidas" kids — and DSN is down with that.