BEAUTY CARE

Watkins grows its personal care portfolio into natural products category

BY Antoinette Alexander

WINONA, Minn. Watkins, a maker of natural products, has earned the Natural Products Association certification seal for its line of J.R. Watkins Natural Apothecary products.

“Earning the Natural Products Association seal is a testament to the authentic natural approach we’ve been following for more than 140 years,” stated J.R. Rigley, vice president of sales and marketing at Watkins. “As consumers continue to scrutinize natural claims brands are making today, we?re honored that the NPA is acknowledging our ongoing commitment to producing quality, environmentally-conscience products.”

The seal represents natural products that are formulated with at least 95 percent natural ingredients from renewable and sustainable resources. At this time, only two other brands have earning the seal, stated Watkins.

Over the next few months, Watkins will incorporate the seal into the packaging of the J.R. Watkins Natural Apothecary line. The line, launched this past spring, includes 30 natural personal care products including body lotions, foot cream, oils, salves, lip balms and lip tints.

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Naterra buys Baby Magic business from Ascendia

BY Jenna Duncan

MINNEAPOLIS Naterra International has announced its purchase of Baby Magic, the maker of assorted baby care products, published reports have said.

Naterra, maker and distributor of personal care products, bought Baby Magic from Ascendia Brands on Oct. 8. Naterra will take over marketing and distribution of Baby Magic’s entire line, the companies said. Popular baby care items include Baby Magic gentle baby wash, Baby Magic baby lotion and Baby Magic creamy baby oil. 

The acquisition of Baby Magic is “an opportunity to build upon Naterra’s 85 year-old tradition and dedication in developing results driven personal care products which has built incredible consumer loyalty,” vice president of sales and marketing for Naterra International, Todd First, told online consumer reporting blog Happi.com. 

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Sante Active releases three-piece foot care set

BY Antoinette Alexander

CASTRES, France Sante Active, which is owned by pharmaceutical and dermacosmetic company Laboratories Pierre Fabre, has packaged three key foot care products into one three-piece set.

The Pedi-Relax three-piece set includes the intense hydrating cream for dry and damaged feet, exfoliating cream for dry feet with calluses, and a protective barrier cream that provides a protective barrier between feet and shoes. The kit is priced at $19.99.

Additional products in the Pedi-Relax line include moisturizing massage cream, moisturizing repair cream and refreshing deodorant spray for feet.

The set is now available at the http://www.santeactiveusa.com Web site.

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