BEAUTY CARE

Watkins grows its personal care portfolio into natural products category

BY Antoinette Alexander

WINONA, Minn. Watkins, a maker of natural products, has earned the Natural Products Association certification seal for its line of J.R. Watkins Natural Apothecary products.

“Earning the Natural Products Association seal is a testament to the authentic natural approach we’ve been following for more than 140 years,” stated J.R. Rigley, vice president of sales and marketing at Watkins. “As consumers continue to scrutinize natural claims brands are making today, we?re honored that the NPA is acknowledging our ongoing commitment to producing quality, environmentally-conscience products.”

The seal represents natural products that are formulated with at least 95 percent natural ingredients from renewable and sustainable resources. At this time, only two other brands have earning the seal, stated Watkins.

Over the next few months, Watkins will incorporate the seal into the packaging of the J.R. Watkins Natural Apothecary line. The line, launched this past spring, includes 30 natural personal care products including body lotions, foot cream, oils, salves, lip balms and lip tints.

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Naterra buys Baby Magic business from Ascendia

BY Jenna Duncan

MINNEAPOLIS Naterra International has announced its purchase of Baby Magic, the maker of assorted baby care products, published reports have said.

Naterra, maker and distributor of personal care products, bought Baby Magic from Ascendia Brands on Oct. 8. Naterra will take over marketing and distribution of Baby Magic’s entire line, the companies said. Popular baby care items include Baby Magic gentle baby wash, Baby Magic baby lotion and Baby Magic creamy baby oil. 

The acquisition of Baby Magic is “an opportunity to build upon Naterra’s 85 year-old tradition and dedication in developing results driven personal care products which has built incredible consumer loyalty,” vice president of sales and marketing for Naterra International, Todd First, told online consumer reporting blog Happi.com. 

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P&G teams with National Breast Cancer Foundation to encourage early detection

BY Antoinette Alexander

CINCINNATI In recognition of Breast Cancer Awareness month in October, Procter & Gamble has partnered with the National Breast Cancer Foundation to help educate women on the importance of early breast cancer detection.

As part of the partnership, P&G has made a donation to the NBCF to provide free mammograms for women who could not otherwise afford them. To celebrate this donation, several P&G brands, including Olay, Crest and Pantene, are “going pink.” The pink versions of the brands will be available on shelves during October.

“P&G is proud to support the NBCF’s efforts to raise awareness about the importance of early breast cancer detection,” stated P&G marketing director Janet Fletcher. “We hope that our support will help women in need obtain necessary breast cancer screenings and that our pink ribbon products will serve as a reminder for women to get screened regularly for breast cancer.”

To further support early detection, NBCF, with support from P&G, have developed a tool that enables women to personalize an early detection plan. Consumers can customize the tool by visiting www.mypinkplan.com, and consumers can opt in to receive virtual reminders to schedule a breast cancer screening via email, SMS text and instant messenger. For every personalized plan created, P&G will make an additional donation of $1 to the NBCF.

When breast cancer is detected early, the five-year survival rate is 96 percent. More than two million breast cancer survivors are alive today in the United States.  Breast cancer becomes more difficult to treat the more advanced it is at first diagnosis.

It is recommended that women perform breast self-exams and schedule clinical breast exams every three years, starting at age 20. Women should also start having a baseline mammogram and annual clinical breast exams by age 40, and even earlier for women who are at higher risk. As women age past 40, mammograms should be received more frequently, up to once a year.

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