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WaterField Designs launches Google Nexus 7 Android tablet cases

BY Allison Cerra

SAN FRANCISCO — WaterField Designs has introduced new cases for the Google Nexus 7 Android tablet.

Custom-fitted Google Nexus 7 cases include the ultimate sleeve case, the smart case, the slip case, the suede jacket and the travel express. Each Nexus 7 Case offers unique functionality, protection and style.

"With the Google Nexus 7 flying off shelves and the 16GB version delayed, many eager early adopters are in search of a way to protect the tablet that meets their individual needs," WaterField Designs owner Gary Waterfield said. "We offer our customers choices so that they can find a unique case that feels just right for their use and style."

The cases carry a suggested retail price range from $19 to $59, depending on style. For more information, click here.

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Stater Bros. to open new Hesperia store

BY Allison Cerra

SAN BERNARDINO, Calif. — Stater Bros. has opened its newest and most modern supermarket in Hesperia, Calif.

The new Hesperia supermarket will replace a smaller Stater Bros. supermarket located nearby, which will close on July 31. At 56,586 sq. ft., the new state-of-the-art and environmentally friendly store is more than twice the size of the current supermarket by featuring wider aisles and nearly double the amount of parking spaces. Stater Bros. also operates two other supermarkets in Hesperia.

In celebration of the grand opening, which will be held Aug. 1, Stater Bros. Charities will be making donations to the Hesperia Police Department for the Police Activities League, the Sultana High School Band, who also will perform at the ribbon cutting ceremony, the Hesperia Library and to Feed My Sheep community food pantry.

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IBM: 2012 holiday shopping season to be ‘the year of mobile’

BY Katherine Field Boccaccio

ARMONK, N.Y. — IBM’s fifth annual "Online Retail Holiday Readiness" report has uncovered that 2012 may just be the year of mobile.

Based on data from more than 500 U.S. retailers, the report found that online mobile sales increased 88.8% in second quarter 2012, compared with year-ago period.

What’s more, IBM is forecasting that mobile sales will reach 20% of total online holiday sales this holiday season, and that mobile traffic will close in on 25%.

However, despite the growing trend in mobile shopping, social is lagging, according to IBM. The company’s recent Retail Online Index saw a 20% decline in social shopping in the second quarter, attributable to a lack of understanding on how to fully leverage social media, IBM said. Additionally, the IBM "2011 Chief Marketing Officer" study showed that 65% of CMOs surveyed believe they are underprepared for the growth of social and online channels.

Similarly, IBM’s "State of Marketing" 2012 survey found marketers are in the experimental stage when it comes to social media channels.

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