BEAUTY CARE

Water Pik launches new flosser

BY Antoinette Alexander

FORT COLLINS, Colo. Water Pik, a developer and manufacturer of personal healthcare products, has developed the new Waterpik Water Flosser, which uses pulsating water to clean between teeth and below the gum line.

According to the manufacturer, the University of Amsterdam conducted a clinical study comparing the Waterpik Water Flosser with traditional string floss and the Water Flosser was clinically proven to be twice as effective as traditional floss for improving gum health. In another study recently conducted by the University of Southern California School of Dentistry, the Water Flosser removed 99.9% of plaque from treated areas.

“Our data shows that 80% of Americans don’t floss regularly and 75% have some form of gum disease, so these new clinical research results are extremely relevant, because they show that people finally have an easier and more effective alternative to traditional floss,” stated Jay McCulloch, VP of marketing for oral care products for Water Pik.

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Neutrogena kicks off Wave for Change

BY Alaric DeArment

LOS ANGELES Skin care brand Neutrogena has announced the launch of Wave for Change, a charitable campaign that makes it easy for teens not only to give back but to choose how Neutrogena will support communities in need.

This summer, starting July 17 through Aug. 23, Neutrogena will donate $1 to GlobalGiving for every Wave sonic power-cleaner and oil-free acne wash pink grapefruit product sold, up to $200,000. GlobalGiving, an organization that links donors to causes, will then distribute the funds to environmental, educational and disaster relief charities.

Neutrogena is putting the power into the hands of teens to determine how much of the $200,000 will be distributed to each cause- environment, education and disaster relief. By visiting the Neutrogena Facebook page, Facebook.com/neutrogena, teens can take a customized quiz, which determines the type of cause they would most likely support and will help determine what percentage of the funding will be donated to each cause.

To stay connected with the cause, they can visit the Facebook page and get real-time results on the support of each cause, as well as view the quiz results of Neutrogena celebrity brand ambassadors Emma Roberts, Gabrielle Union, Hayden Panettiere, Miranda Cosgrove, Susie Castillo and Vanessa Hudgens.

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Skin care gets ‘Specific’

BY DSN STAFF

MIAMI BEACH, Fla. —Heather Woolery-Lloyd, a certified dermatologist, has focused her research on developing treatments for the cosmetic concerns of “multihued skin tones.” Now she is setting her sights on offering a product for the mass market with the development of Specific Beauty.

The skin care regimen is designed for women with tan, olive or brown skin who desire a more even skin tone, as well as those battling hyperpigmentation. Hyperpigmentation is caused by an increase in melanin and often is characterized by tan or brown patches, most often on the face.

According to Woolery-Lloyd, the three-step skin care products are especially unique due to a skin-brightening technology—a complex of licorice, antioxidants and retinol—that evens skin tone and treats dark spots without the skin-bleaching ingredient hydroquinone.

The products, which are paraben-and fragrance-free, are priced between $6.99 and $24.99.

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