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WATCH IT NOW: Second annual Mack Elevation/DSN Forum drives critical insights

BY DSN STAFF

 

BOSTON — It’s all about unveiling opportunity, absorbing the insights that can really transform a business and then putting those ideas into action. That was the core takeaway of an exclusive one-day executive summit co-hosted by Mack Elevation Forum and Drug Store News in Boston at the Seaport World Trade Center in late August. It was also the key thread that tied together the eight dynamic speakers who headlined the second annual joint Mack Elevation/Drug Store News event. 

Catch important highlights in this exclusive DSNtv video. Watch it all, or fast forward to the speakers you want to see most, including:
 
• “Little Giants Matter,” with Chris Skyers, VP of health & beauty, Wakefern/Shoprite.  Skyers discussed why smaller retailers are critical partners, vital to innovation and deep customer alignment. (TIME: 01:41)
 
• “How to Co-Exist in a World of Private Brands,” with Moe Alkemade, GVP/GMM convenience, Walgreens. Alkemade, who recently led Walgreens’ private brands, lays out the secret for creating experiential brands that deliver game-changing results, deep customer engagement, and differentiation. (TIME: 02:53)
 
• “Seven Reasons New Items Fail,” Larry Levin, EVP and practice leader, iRI. Levin explains the key reasons new items fail, and shares multiple insights to align new item launches, meet revenue targets and achieve consumer expectations. (TIME: 03:46)
 
• Brett Goffin, industry head of retail at Google, discussed the buzz behind omnichannel retailing and why mobile is the platform to own. (TIME: 04:59)
 
• “The Challenge of Challenging Traditional Retail,” Brett Goffin, industry head-retail, Google. Goffin talks about how the best brands overcome the challenge of acquiring the ever-elusive omni-channel shopper and turn them into advocates for your brand. (TIME: 5:01)
 
• “Real-Time Influence,” with Craig Hashi, Lead Pharma Strategist, Twitter. Hashi discussed how to build a relevant, authentic and infectious brand through real-time social media outreach. (TIME: 05:18)
 
•  "Gaining Share of Heart with Millennials," Seth Rogin, chief revenue officer, Mashable, and former New York Times vp advertising, will tackle one of the most elusive and critical consumers for the future growth of all brands, retailers and vendors alike — the Millennial shopper. (TIME: 06:43)
 
• “Embracing Hyper-Rationalization,” with Vic Curtis, SVP pharmacy, Costco. Curtis offers manufacturers a different perspective on item rationalization to help win at Costco; learn the secrets to creating a distinct and winning program in a world of hyper-rationalization. (TIME: 07:49)
 
• “The Big Blind Spot.” Jason Reiser, chief merchant, Family Dollar.  With dollar stores continuing to drive growth, Reiser challenges suppliers to bring innovation to the low-income consumer — a group estimated in value at about 40% of the U.S. economy. (TIME: 08:53)
 

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PrescribeWellness, APCI launch platform to empower performance networks

BY Antoinette Alexander

 

BESSEMER, Ala. — American Pharmacy Cooperative, a member-owned group purchasing organization comprising more than 1,300 independent pharmacies, has expanded its partnership with PrescribeWellness to launch a community pharmacy consolidated platform.

The new PRO Wellness consolidated platform provides APCI’s Managed Care members of American Pharmacy Network Services the tools they need to become top performers in every one of the quality measurements.

APCI and PrescribeWellness, a SaaS company with a cloud-based platform that delivers patient communications and related services to community pharmacists, will kick off their partnership and demonstrate the new APCI PRO Wellness dashboard at the National Community Pharmacy Association’s 116th Annual Convention and Trade Exposition held Oct. 18 to 22 in Austin, Texas.

“Our expanded partnership with PrescribeWellness allows us to provide our Managed Care members of APNS the tools they need to become top performers in every one of the quality measurements,” stated Susan Maze, APCI COO. “The platform will also give us the insights we need to work with our members to achieve excellent ratings and report our success as a performance network.”

The technology from PrescribeWellness and the new PRO Wellness dashboard will provide all APCI Managed Care members the ability to improve Star Ratings, adherence, chronic disease management, and all key preventive health care measures. It will also allow for segmentation of performance by diagnosis group, PBM, and payer to identify high performance areas and target those in need of improvement.

PRO Wellness will allow for the seamless integration of data from the APCI’s Pharmacy Retail Operations financial dashboard combined with PrescribeWellness’ Star Ratings technologies making the new platform a single source hybrid of clinical and financial resources.

“The PRO Wellness platform is the foundation to expand the role of pharmacy in America and will serve as a key enabler to pharmacists providing preventive health care services,” stated Tony Thuyen, PrescribeWellness co-founder. “APCI wants to be able to evaluate their members’ ratings and other patient engagement metrics in aggregate so that they can better position themselves as a performance network. PRO Wellness will allow them to do that.”
 

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SC Johnson will provide product-specific fragrance ingredients

BY Vivian Gomez

RACINE, Wis. — Expanding on its voluntary ingredient disclosure program, SC Johnson will begin disclosing air care fragrance ingredients present at the highest concentrations down to .09% of the product formula. The number of fragrance ingredients disclosed will vary by product but, on average, consumers should expect to find a range of 10 to 50 fragrance ingredients. Consumers will be able to access this information on WhatsInsideSCJohnson.com or by calling the SC Johnson consumer product helpline.
 
The consumer packaged goods company will begin to disclose product-specific fragrance ingredients in its air care products — including sprays, candles, oils and gels — initially in the U.S. and Canada, followed by Europe. The program will then expand into other SC Johnson product categories, including home cleaning. For those product categories outside of air care, where fewer fragrance ingredients are used, SC Johnson will list fragrance ingredients present at a concentration of more than .09% in the final product or the top 10 fragrance ingredients, whichever provides the most information for consumers. The company said that additional fragrance ingredients found in its products that are not disclosed are present at extremely low concentrations and will continue to be available via its online palette of fragrance ingredients.
 
SC Johnson brands include Glade, Kiwi, Off!, Pledge, Raid, Scrubbing Bubbles, Shout, Windex and Ziploc in the US, and Autan, Tana, Bama, Baygon, Brise, Kabikiller, Klear, Mr Muscle and Ridsect outside the US.
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