BEAUTY CARE

Want to live ‘future friendly?’ There’s an app for that

BY DSN STAFF

NORTHBROOK, Ill. — Procter & Gamble announced that it has teamed up with its grocery retail partners to create a mobile application designed to help consumers live and shop more sustainably.

The app, called "My Carbon Footprint," works on iPhone, iPad or Droid devices. It is an interactive, social media-enabled carbon footprint gauge powered by P&G’s Future Friendly initiative, P&G reported. It will become available on Earth Day, April 22.

The app enables users to generate their own personal planet based on their responses to such multiple choice questions as, "What is the gas mileage of the car you drive in most often?" Once their planet has been established, users will be able to enhance or reduce the quality of their ecosystem by answering a question of the day. They also will receive tips to help them make simple choices, which can create meaningful results. Users will be able to post those sustainable tips on their Facebook walls.

"Our goal is to help our partners at P&G spread the word that the little changes we make every day can have a big impact on the environment," said Stanton Kawer, CEO of Blue Chip Marketing Worldwide, which developed the app for P&G. "Hopefully this app will make us all a little more future friendly."

Consumers can sign up now to receive a reminder for the Earth Day launch date by scanning a QR code printed on point-of-sale materials at any of 10,000 participating stores, by going to FindYourFootprint.com or by searching the iTunes store or Android market.

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Freeman reaches ‘sole’ with foot repair products

BY Antoinette Alexander

BEVERLY HILLS, Calif. — Freeman Beauty has introduced its new Freeman Bare Foot Repair collection, a range of solution-oriented products specially created to meet the female shoe fanatic’s needs.

The formulations combine active ingredients with natural botanicals and fragrances to tackle the most common female foot problems: pain, cracked heels, calluses and odor, the company stated.

The collection includes:

  • Repair for pain relief: A pain-relief blend, including camphor and menthol, that provides cooling relief from minor aches and muscle pains. The foot lotion also reduces inflammation and moisturizes to refresh feet;

  • Repair for cracked heels: A daily treatment, this product promises to repair damaged tissue and rebuilds skin’s protective layers to banish painful, dry, cracked heels;

  • Repair for callus softening: This foot lotion is formulated for callus softening and also reduces dry-skin buildup and hydrates to improve overall skin health; and

  • Repair deodorizing foot spray: This foot spray utilizes a combination of ingredients, including talc and neem oil, and won’t stain shoes or socks.

The new Freeman Bare Foot Repair products are priced at $5.99 each and now are hitting mass merchandise stores nationwide.

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P&G’s latest BrandSaver highlights contest winners, Future Friendly products

BY Allison Cerra

CINCINNATI — Procter & Gamble’s latest BrandSaver coupon booklet, which will be released next week, will feature entries from P&G Future Friendly’s Find Your Footprint student contest.

The contest, which was hosted in conjunction with National Geographic, demonstrated the importance of conserving natural resources, as well as simple steps consumers can take in their homes to improve their own environmental performance.

P&G Future Friendly products are included in the April BrandSaver booklet, including Prilosec OTC, Cascade Complete Action Pacs and Ultra Tide For Cold Water.

"In addition to helping consumers stretch their dollars further, this BrandSaver includes Future Friendly products that help families make simple yet meaningful environmental decisions at the point of purchase," said Maurice Coffey, marketing director of P&G Future Friendly. "In honor of Earth Day, the booklet also showcases that some of the best ideas for leading a Future Friendly lifestyle can come from our children."

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