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Walmart vet Ron Loveless joins U.S. Preventive Medicine

BY Michael Johnsen

DALLAS — U.S. Preventive Medicine on Wednesday named Ronald Loveless its vice chairman. Loveless will serve alongside vice chairman Ron Loeppke, who joined the company in 2008 to direct product innovation, research and clinical standards at the company.

Loveless, a Walmart retiree and first CEO of Sam’s Club, will play a key role in guiding the growth of U.S. Preventive Medicine in the United States, as well as international markets, the company stated.

"Ron’s expertise in helping to build what became the world’s largest company will be instrumental in guiding U.S. Preventive Medicine through the high growth phase of our company in the coming years," stated Christopher Fey, chairman and CEO. "His professional approach, contacts and merchandising knowledge will help lead our company to unparalleled opportunities across the [United States] and internationally."

Loveless was recognized as a key executive in the growth of Walmart by the company’s founder Sam Walton in his biography, "Made in America." Since his retirement from Walmart, Loveless has served as a consultant to retail and consumer products ventures in the United States, Canada and Middle East, and special projects with Walmart. Additionally, he has served on numerous advisory boards for startup entities. Loveless recently released a memoir of his career at Walmart, titled "Walmart Inside Out."

U.S. Preventive Medicine has developed a suite of prevention, early detection and chronic condition management products and services that improve health outcomes while reducing healthcare costs. The company is partnering with regional healthcare providers on expanding its program, namely its Prevention Plan, a program that enables individuals to determine their top health risks and receive a customized plan and coaching from nurses to lower those risks and become healthier.

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K-VA-T adopts Revionics price-optimization systems

BY Alaric DeArment

ABINGDON, Va. — Grocery chain K-VA-T Food Stores has adopted Revionics’ price-optimization systems, the 104-store chain said Wednesday.

The company will deploy Revionics’ Price Optimization and Promotion Optimization, which includes category planning tools, weekly price maintenance capabilities and optimized prices.

"Our primary goal in pricing is to offer our customers the most value for their grocery dollar," K-VA-T EVP merchandising and marketing Richard Gunn said. "Revionics offered the superior predictive analytical optimization tools we need to achieve this goal."

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Alec Baldwin tweeted back into position as Wegmans’ celebrity spokesman

BY Michael Johnsen

ROCHESTER, N.Y. — In what might become an additional indicator as to the power consumers can wield across retail through social media outlets, Wegmans on Wednesday reinstated Alec Baldwin as the company’s spokesman.

Wegmans had pulled its Baldwin holiday advertising campaign in response to consumer complaints about Baldwin’s behavior on an American Airlines flight Dec. 6, a flight from which he was removed for refusing to turn his cell phone off.

However, after that decision to pull the Baldwin campaign went public, many more consumers tweeted Alec Baldwin’s way back into the spokesman’s catbird seat.

"We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints," stated Jo Natale, director of media relations at Wegmans. "Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails and phone calls we have received. We enjoyed working with Alec Baldwin and his mom Carol, and would do it again. We appreciate all the kind things they have said about Wegmans and respect the good work they do for communities.”

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