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Walmart test-drives new Walmart Pickup Grocery concept

BY Michael Johnsen

 
BENTONVILLE, Ark. – Walmart on Monday morning officially unveiled its Walmart Pickup Grocery pilot with a ribbon-cutting ceremony here, according to local CBS affiliate KFSM-TV 5News. The concept store allows shoppers to order online and pick up their order in as little as two hours without having to leave their car. Shoppers also can schedule a pick-up three weeks in advance. 
 
When the customer arrives for pick-up, they drive up to a touch screen kiosk, enter their last name, and are directed to a pick-up bay where employees meet them with their order.
 
"We look at this as an opportunity to allow customers to shop how they want to, when they want to," said Jeff Davis, Wal-Mart U.S. EVP and CFO, who discussed the concept during an analyst presenation in June. "Within this depot it will have access to about 10,000 items. Many of those items are driving the majority of the volume in the neighborhood market. So as you can imagine, these are high volume items and it’s not only in grocery and fresh and dry, but also it includes anything in our over-the-counter market. The beautiful thing about this is it’s the same everyday low pricing, so it’s the same pricing they will be able to get if they had gone to a neighborhood market or a Supercenter."
 
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New Wahl ad campaign celebrates ‘real guys’ living their dreams

BY Antoinette Alexander

STERLING, Ill.  — Wahl Clipper is launching new documentary-style ads as part of a continuation of its “Real Guys. Real Grooming.” campaign, which began last year with a spotlight on the Clinton LumberKings minor league baseball players in Iowa who were chasing their dreams. This time around, Wahl is turning the cameras on modern-day cowboys and craft brewers who are living their dreams.  


The TV spots began airing nationwide on Monday on more than 10 major networks — including ESPN, NFL and Spike — and will run throughout October and November. The campaign also is supported by digital advertising, event marketing, social media and earned media.

While the campaign is about real guys living their dreams, it’s also about how grooming — as in the right tools and achieving the right look — fits into their journeys. This approach appears to be hitting the mark, as sales of Wahl trimmers and clippers have increased more than 10% over the past year, the company stated.

“Guys today are looking for real, relatable and inspirational,” said Steven Yde, director of marketing for Wahl. “Our “Real Guys. Real Grooming.” campaign is a celebration of everyday guys who are achieving their dreams and want to look good without a lot of fuss. It’s honest, authentic and empowering with a slice of Americana on the side — all things that have come to define Wahl over the last 95 years.”


The “Real Guys. Real Grooming.” campaign was developed by HY Connect, an integrated advertising agency with offices in Chicago and Milwaukee. The campaign landing page, WahlRealGuys.com, features the ads, documentary videos, hair and facial hair styles, beard and beer pairings and product information.

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Par begins shipping generic Exforge tabs

BY Ryan Chavis

WOODCLIFF LAKE, N.J. — Par Pharmaceutical on Tuesday announced that it has started shipping amlodipine and valsartan tablets in all four dosage strengths. The tablets are the generic version of Exforge from Novartis and are used to treat hypertension. 
 
The tablets also are indicated to lower blood pressure in patients not controlled on monotherapy and as initial therapy in patients who likely need multiple drugs to achieve their blood-pressure goals, the company stated. U.S. sales of Exforge totaled approximately $422 million, according to IMS Health data. 
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