Walmart introduces new drug packaging
NEWARK, N.J. — The Keystone Folding Box Co. has launched a pharmaceutical compliance packaging system that it said was environmentally sustainable, easy to use for elderly people and resistant to tampering by children.
The company announced Wednesday that its Ecoslide-RX would soon arrive at Walmart pharmacies.
"At Walmart, we are dedicated to quality patient care and have proven that adherence packaging assists in these endeavors," Walmart VP pharmacy merchandising Sandy Kinsey said.
The packaging includes large, easy-to-read type on all sides and clear, simple opening instructions, the company said.
RxMedic, HBS sign automated dispensing, software agreement
RALEIGH, N.C. — A pharmacy automation equipment manufacturer has signed a deal with a company that makes pharmacy software.
RxMedic Systems and Health Business Systems announced Tuesday that they had signed a preferred business partner agreement. The deal will allow users of HBS’ RxAxis pharmacy software system to connect with RxMedic’s dispensing technology, including its ADS robot, the companies said, allowing pharmacies to be more accurate, productive and profitable.
"HBS works to provide our clients with the best options the industry has to offer," HBS implementation and sales director Martin Spellman said. "RxMedic’s automated dispensing solutions offer our customers fast, accurate and unique dispensing technology, and we’re looking forward to partnering with them."
Scope mouthwash announces new packaging, persona
CINCINNATI — Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging.
The brand’s new persona is described as “Courage Encouraged” — a tingly, fear-destroyer that freshens breath and provides consumers with “kiss-ready confidence.”
“Inspired by our ‘live out loud’ consumers, we are introducing a new, bold brand identity to illustrate how Scope is not only the choice that consumers can rely on for fresh breath, but also to help them live courageously,” P&G marketing director Rishi Dhingra said. “We want people to embrace every opportunity while feeling confident Scope will be there each step of the way to provide them with the fresh breath and confidence they’ve relied on for over 40 years.”
In an effort to spread the “Courage Encouraged” message, Scope has taken to its Facebook page and YouTube channel, inviting followers to share how they choose to unleash their inner courage. To provide courage inspiration, Scope shared videos featuring comedian David Adhoot on his mission to live spontaneously. The videos, which portray humorous exploits involved with befriending a stranger at the gym, as well as befriending a stranger in the elevator, are featured on the brand’s social media channels.
All three Scope varieties — Outlast, Dual Blast, and Classic — will tout the new brand persona and packaging. The new Scope packaging is now available at mass retailers and drug stores nationwide.