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Walmart Canada CEO takes on new role

BY Mike Troy

BENTONVILLE, Ark. — Walmart Canada president and CEO Shelley Broader’s responsibilities have been expanded to include oversight of Europe and Africa.

Broader was named EVP, president and CEO of Walmart EMEA, a region Walmart defines as including Canada, Europe, the Middle East and Sub-Saharan Africa.

In her new role, Broader will lead Walmart’s retail operations and oversee business development in those regions and report to Walmart International president and CEO David Cheesewright. She succeeded Cheesewright as Walmart’s top Canadian executive in the fall of 2011 when he was tapped for the EMEA role. Broader joined Walmart Canada in December 2010 as chief merchandising officer after holding leadership roles with Hannaford Bros. and Michael’s. Her successor in Canada was not immediately named.

“Shelley has been a strong leader since joining Walmart Canada and is the ideal person to leverage the tremendous potential the EMEA region holds for our company,” Cheesewright said. “Shelley’s leadership of our business in Canada during a time of increased competition underscores her knowledge of the retail environment, which will serve her well in her new role.”
 
Walmart operates 1,345 stores and employs 285,000 people in the region Broader will oversee in her new role.

 

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Stratum C menopausal skin care solution hits U.S. market

BY Antoinette Alexander

NEW YORK — Surrey, England-based Forme Laboratories, which specializes in menopause dermatology, has brought its Stratum C skin care line developed for peri-menopausal and menopausal skin to women in the United States.

Its proprietary ingredients include high levels of active peptides to double collagen production, combat wrinkles and lines, repair dry, itchy and less supple skin and replenish lost vitamins, the company stated. Chains of amino acids are the building blocks of proteins in the skin, and Stratum C’s active ingredients combine the optimum amount of Matrixyl, wrinkle-reducing pentapeptides, along with four further complex peptides, to hydrate, moisturize and tighten the muscles deep in the lower layers of the skin.

As the aging process accelerates during menopause, the skin changes, which causes fine lines and wrinkles to form. When the skin is less able to retain water, collagen production — which gives skin its thickness and suppleness — decreases rapidly.

“One of the active ingredients in Stratum C has been shown in studies that I carried out to increase the production of collagen by skin cells by up to 70%," stated Ian Hamley, who conducted the research at the University of Reading, United Kingdom.

Stratum C products contain large quantities of active ingredients to deliver long-term collagen growth and wrinkle-reducing properties, which in clinical trials, have been shown to reduce existing deep wrinkles by 45% in one month, according to the company.

In addition, Stratum C products contain hyaluronic acid, squalane and seaweed extracts to hydrate the skin. This is combined with natural sources of vitamin A and E, derived from apricot kernel and jojoba oils, to replenish the vitamins lost through menopause.

The Stratum C Menopause Repair Serum and Stratum C Menopause Protect Cream are the flagship products.

 

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Sunny Delight testing the waters with new juice drink

BY Ryan Chavis

CINCINNATI — Sunny Delight Beverages Co. announced that it would be testing a carbonated juice drink aimed at consumers looking for an alternative to energy drinks. The product, SunnyD X, is currently available in independent convenience stores and select grocery stores in Boston, Philadelphia and Washington, D.C.

"SunnyD X offers more than the intense taste and 100% Vitamin C you would expect — it also offers a different kind of pick-me-up — carbonated energy that is uniquely provided by a combination of three carbohydrates, as well as seven B-vitamins to help metabolize the carbohydrates into energy," said David Zellen, associate marketing director.  "Simply put, SunnyD X offers the energy teens crave without the ingredients moms tell us concern them, such as caffeine and taurine. It’s a win-win."  

SunnyD X is available in a 16-oz. can and comes in three flavors: orange, lemon line and fruit punch. The marketing plan for the beverage includes sampling at venues and locations of interest to teens, like concerts, sporting events, skate parks and beaches. A new website, SunnyDX.com, also will be utilized.

 

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