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Walkers Shortbread unveils new Hanukkah item

BY Allison Cerra

HAUPPAUGE, N.Y. — Walkers Shortbread is debuting a new product that commemorates the Festival of Lights.

The company said its Mini Festive Stars for Hanukkah are a complementary addition to Walkers’ collection of holiday-themed shortbread cookies.

"We place a strong value on tradition at Walkers Shortbread," Walkers Shortbread managing director Jim Walker said. "For over 114 years, our shortbread has brought families together during times of celebration.It is our pleasure to provide a product specifically for the Jewish community."

Each 4.4-oz. box touts 27 bite-sized, six-point shortbread stars for a suggested retail price of $2.99.

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Rite Aid driver wins annual truck-driving competition

BY Alaric DeArment

CAMP HILL, Pa. — A delivery truck driver for Rite Aid has won the retail pharmacy chain’s annual driving competition, the company said.

Rite Aid announced Monday that Paul Matyseck of Lancaster, Calif., a Rite Aid driver for nine years, won the Rite Aid Driver Skills Challenge in Perryman, Md. Matyseck competed against 11 other Rite Aid drivers in the competition, which began in 2004.

The competition aims to recognize drivers who show a commitment to road safety and driving excellence, the company said. A driver representing each of the chain’s 12 distribution centers competes in a series of American Trucking Association-format challenges designed to test their driving skills and knowledge. The competition includes a written examination, vehicle inspection and field test course.

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Pepsi, NFL extend partnership with new anthems campaign

BY Allison Cerra

NEW YORK — Pepsi and the National Football League have kicked off a new campaign that brings together musical artists and NFL teams.

The Pepsi NFL Anthems program will bring to life four originally created anthems by Kid Rock, Kelly Clarkson, Ice Cube and Travie McCoy, as well as a remixed version of Wiz Khalifa’s "Black and Yellow." The anthems, Pepsi said, were inspired by the artists’ passion for their cities and hometown NFL teams. Kid Rock’s anthem is in honor of the Detroit Lions; Clarkson’s anthem is in honor of the Dallas Cowboys; Ice Cube’s anthem is in honor of the Oakland Raiders and McCoy’s anthem is in honor of the New York Giants.

The program is an extension of Pepsi’s "Live for Now" campaign and comes on the heels of additional partnerships between PepsiCo and the NFL, including a four-year agreement to become the sponsor of the Super Bowl Halftime Show and a multiyear deal to become the official soft drink of the Pittsburgh Steelers.

"The synergy of music and sports has never been more prevalent, and the effect that music has on sports culture is never more present than in the NFL," Pepsi’s sports marketing director Todd Kaplan said. "The Pepsi NFL Anthems program will help bring the NFL’s passionate fan base closer to their teams through an authentic musical experience — whether it’s listening to the anthem on your way to the game, or hearing it blast throughout the stadium after a big play."

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