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Walgreens.com ranks as leading online pharmacy retailer

BY Michael Johnsen

YONKERS, N.Y. Experts at HealthRatings.org, a joint project of Consumer Reports and the Health Improvement institute, ranked Walgreens.com as the leading online pharmacy retailer Wednesday, citing quality of health information and ease of use and giving it a “very good” rating.

“Consumers should think of online drugstores the same way they think of drugstores you walk into,” stated Beau Brendler, director of Consumer Reports WebWatch. “You shouldn’t be getting all your health information in the store, where product placement, advertising and other persuasions are at work. You might talk to the pharmacist, you’ve probably done some research, and you’ve probably had a conversation with your doctor.”

All sites were rated “excellent” on their privacy policies, but raters gave the Walgreens, CVS and Rite Aid sites a score of “poor,” however, on disclosure of advertising and sponsorship policies, and on policies for correcting wrong, misleading or outdated information.

“Because of their market presence, drug stores serve an important community role, not only in fulfilling prescriptions and selling health- related products, but also in serving as a distribution channel for health information,” stated Dr. Peter Goldschmidt, M.D., president of the Health Improvement Institute.

Using a tool based on WebWatch’s guidelines for web site credibility and HII criteria for health information, a panel of health and medical experts examined three sites in-depth over a period of more than one month, then rated each using established Consumer Reports-style methods and the familiar trademarked symbols. The list was determined using Nielsen//NetRatings and WebWatch data.

This is the first time HealthRatings.org has looked at online pharmacies. Overall ratings scores were determined from ten different attributes, including identity, advertising and sponsorship disclosure, ease of use, privacy, contents, authorship, references, editorial policies and health information. The raters did not shop at the online drugstores or perform comparison-pricing tests.

The ratings do not test the scientific accuracy and validity of the health information found on the sites.

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Jarden signs up for GMDC development training program

BY Allison Cerra

COLORADO SPRINGS, Colo. The Global Market Development Center announced on Saturday that their Professional Development Program is to be used by Jarden Home Brands as part of their employees’ personal development.

Developed by GDMC and Mercuri/Cross Knowledge, the program is specifically designed for companies that produce and sell general merchandise, including health, beauty and wellness products. Jarden Home Brands, a subsidiary of Jarden Corporation, will be granting sales associates access to over 160 e-learning modules and customized classroom training later this month.

In addition to the sales associates, Jarden Home Brands also said that employees within their manufacturing facility and distribution centers will also be taking courses designed by GDMC develop team building skills. 

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FGX International wins Rite Aid’s supplier of the year award

BY Michael Johnsen

SMITHFIELD, R.I. FGX International last month was awarded Rite Aid’s Supplier of the Year Award at that chain’s annual trade show and managers meeting held in Baltimore. FGX International supplies Foster Grant Sunglasses, Magnivision Reading Glasses and jewelry to Rite Aid.

 “We can all take tremendous pride in the receipt of this award,” stated Alec Taylor, FGX chief executive officer. “As with all of our successes, it was a team effort. We have always valued our relationship with Rite Aid and look forward to many more years of success with them.”

“FGX International … has faithfully supported all Rite Aid’s efforts and plans over the years,” Rite Aid stated during the award ceremony. “Their commitment to excellence is evident in their account management, category and brand analysis, on-time and complete delivery performance, and an average 97 percent [direct-store delivery] service level.”

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