BEAUTY CARE

Walgreens, Wet ‘n Wild and pop star Fergie present donation to amfAR

BY Antoinette Alexander

LOS ANGELES — Value beauty brand Wet ‘n Wild and its global beauty ambassador, eight-time Grammy award-winning artist, Fergie, had a big reason to celebrate on Dec. 5th. Together with Walgreens, they made a $50,000 donation to amfAR, the American foundation for AIDS research, amidst a plethora of celebrity and industry attendees at an exclusive party held at Tao Downtown in the New York City Meatpacking District.
 
The event marked the pop star’s first public appearance since welcoming her first child, Axl Jack Duhamel, this past August.

A longtime supporter of amfAR, Fergie and Wet ‘n Wild collaborated this year in curating her Perfect Pout Lip Color in V.I.Pink for the cause. As part of her Fergie CenterStage collection sold exclusively at Walgreens, the three parties pledged to donate 50 cents from each sale of her lipstick to amfAR. At the bash they presented the foundation with a check totaling more than $50,000.

“Walgreens has enjoyed collaborating with Wet ‘n Wild and was thrilled to participate in this initiative to help support the amfAR organization,” stated Shannon Curtin, group VP beauty and personal care at Walgreens. “This collaboration reflected our efforts to build awareness and raise funding to continue research, and help people get, stay and live well.”

Fergie and Wet ‘n Wild have been partners since announcing her as the global beauty ambassador in March 2012, and the charitable initiative kicked off with Fergie’s appearance on Good Morning America in March earlier this year. Fergie was then honored at the third annual amfAR Inspiration Gala in Brazil in April, during which she received the amfAR Piaget Award of Inspiration.

 

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Kline: Global natural personal care market remains strong

BY Antoinette Alexander

PARSIPPANY, N.J. — The natural personal care market continues to see strong growth, posting healthy double-digit gains globally with Brazil and China taking the lead as the fastest-growing natural personal care markets, according to consulting and research firm Kline & Co.

The natural personal care market posted a 10.6% increase globally to reach $29.5 billion at the manufacturers’ level in 2013. Brazil and China are the fastest-growing natural personal care markets, with sales in China increasing nearly 24% in 2013 and slowly challenging the United States’ global market share, according to Kline’s recently published Natural Personal Care: Global Market Brief.

Growth within mature markets — driven by the large number of brands present in the regions competing on products, price, and product efficacy — remains impressive as exemplified by a 7% increase in the United States and 6% in Europe.

“Within the flourishing Chinese market, while both domestic and foreign brands are enjoying growth, domestic ones still claim an estimated 80%-plus share of the market. Notably, of these local players, those offering mostly TCM (traditional Chinese medicine) products account for approximately less than two-thirds of the Chinese natural personal care market. However, international natural brands are becoming more accepted by Chinese consumers, as they are considered to be of a higher quality,” said Zachary Ferrara, project lead for Kline in China.

In the last five years, several global brands have entered the Chinese natural beauty market, including Jurlique (2009), Kiehl’s (2009) and Origins (2010).

The strength of the Brazilian market is being driven by leading marketers Natura and O Boticário, which collectively claim an estimated 85% total market share, according to Kline. The Brazilian market is well developed with regard to sourcing of organic and natural ingredients, but companies still have a high concentration of synthetics in their formulations.

The natural beauty market across the globe is extremely fragmented, with only six companies enjoying a share of 3% or more, Kline noted. The leading brands differ regionally, with Aveeno and Bare Escentuals leading in the United States, L’Occitane and Saishunkan in Japan, Chando and Inoherb in China and Yves Rocher and Oriflame in Europe.

The channel mix also varies significantly between regions. In Europe, pharmacies dominate the scene while mass outlets post the highest growth. Direct sales lead in Brazil, and health and natural food stores rank first in the United States.

Due to high manufacturing costs and limitations of natural preservatives, natural-inspired products are preferred by many manufacturers, and they dominate the market. However, encouraged by growing consumer awareness and improved technology, several companies are seeking to reformulate their existing product lines to remove synthetic ingredients. With no strict government-mandated directives and standards, various certifying agencies are taking initiatives to regulate the market, but the challenge is to scan for its naturalness, according to Kline. In addition, only a few marketers take the initiative to approach the certifying agencies to get their products certified.


Experiencing double-digit growth since 2008, the natural personal care market has seen a compound annual growth rate of 11.3% over the last five years and is projected to post an increase of 9.2% to reach $46 billion in 2018.

“Although growth numbers have settled, many factors — including a focus on new natural ingredients, the opening of new channels of distribution and consumer movement demanding greater transparency in labeling — are stimulating the industry. Moreover, marketers are offering products specifically designed for such specific demographic groups as men and babies, thereby opening up greater opportunities,” said Carrie Mellage, VP of Kline’s Consumer Products practice.

 

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Skin care brand Ahava names new president

BY Antoinette Alexander

NEW YORK — Dead Sea mineral-based skin care brand Ahava has appointed Beth Ann Catalano as president of Ahava North America, effective Jan. 1, 2014.

Catalano succeeds Elana Drell-Szyfer, who recently joined the ranks at Kenneth Cole Productions.

Catalano formerly served as SVP sales, administration and education at Steiner Leisure where she oversaw the Bliss, Elemis and Remede portfolios. Prior to that, she co-founded the hair care startup, Jonathan Product, breaking numerous retail sales records and winning industry awards by executing a strategy that utilized reality TV, namely Bravo’s "Blow Out," to market the brand. Her industry experience also includes positions at Shiseido, Unilever and Lancome. 

"Ahava has made tremendous strides in the U.S. market — both consumers and retailers alike are taking notice of Ahava because there is a real appreciation for unique, authentic brand stories. I am very excited to be leading the business and look forward to building the business into a true powerhouse,” Catalano stated.

 

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