‘Walgreens + Vitamin Angels: Meet the Moms’ released on YouTube
DEERFIELD, Ill. — Walgreens on Wednesday posted its latest video touting its relationship with Vitamin Angels titled, "Walgreens + Vitamin Angels: Meet the Moms."
"When your baby's born, the first thing you're going to do is you're going to tap that baby's fingers and you're going to tap that baby's toes, and you're going to look at that baby's face and say, 'Just be healthy.' That's going to be your wish," said Howard Schiffer, Vitamin Angels founder, in opening the video. The almost 2-minute long video features interviews with Walgreens pharmacists and moms who have benefited from Vitamin Angels.
Last summer, Walgreens extended its Vitamin Angeles partnership through 2017. Walgreens and its vitamin brand partners will donate 1% of retail sales from vitamin purchases of participating brands to Vitamin Angels.
Walgreens and Vitamin Angels have generated enough funds to help more than 37.5 million children to date. By 2017, the two organizations aim to reach 100 million children and mothers in over 40 countries worldwide.
Scratch and sniff Mentholatum Nighttime Vaporizing Rub to reach retail this fall
ORCHARD PARK, N.Y. — The Mentholatum Co. on Thursday announced the launch of Mentholatum Nighttime Vaporizing Rub, a chest rub specially formulated for nighttime use.
Mentholatum Nighttime Vaporizing Rub will be available at retailers this fall, just in time for the height of the cough and cold season. The suggested retail price is $6.99, and during its launch a $1 coupon will be included on each box, along with a Scratch and Sniff sticker, allowing consumers to experience the scent before purchase.
“We listened to consumers to better understand how they used chest rubs and what their needs and preferences are,” stated Angela Ho, Mentholatum US marketing director for heritage and pain relief products. “Not surprisingly, we found they use a chest rub because it is effective at relieving coughs. But we also found that consumers would use chest rub more often if we can improve the scent. Parents will find their children more willing to allow them to apply a chest rub with a more pleasant scent.”
Mentholatum Nighttime Vaporizing Rub will join Mentholatum Original Ointment and Mentholatum Cherry Vaporizing Rub for Kids to complement the Mentholatum product suite. “We are very excited to offer this to consumers,” said Jean Legros, VP of marketing and sales of Mentholatum US company. “This is our 125th year in business helping provide a healthier life for American families. We take our relationship with our customers very seriously — we will continue to innovate and bring them products that meet their needs.”
Psi Health Solutions reports expanded Target distribution
PACIFIC GROVE, Calif. — Psi Health Solutions announced it will expand its distribution of Psi Bands at Target to approximately 1,000 Target stores in April.
“We are honored to be a part of Target’s pre and post-natal curated set of products that emphasizes health and wellness during a special time in mom’s life,” said Romy Taormina, nausea relief chief Psi Bands. “We are pleased to offer the mom-to-be a drug free, stylish choice to relieve her morning sickness.”
Psi Bands are acupressure wrist bands for the relief of nausea due to pregnancy, as well as travel, chemotherapy and anesthesia.
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