BEAUTY CARE

Walgreens teams up with Colgate on free dental screenings for kids

BY Gina Acosta

NEW YORK — Walgreens is teaming up with the Colgate Bright Smiles, Bright Futures Program to offer free children’s dental screenings and a $1 donation for every qualifying purchase made at Walgreens stores. 

The Colgate Bright Smiles, Bright Futures Children's Oral Health dental vans will visit 66 Walgreens stores across Los Angeles, Miami and Chicago, providing free dental education, screenings and local treatment referral. All children screened will receive dental report cards and oral health kits that include toothpaste, a toothbrush and dental health materials.

Additionally, Colgate will invite Walgreens shoppers to help give students in need tools for a brighter future. For every Colgate Kids oral care product purchased at a participating Walgreens between Aug. 28 and Oct. 1, Colgate will donate $1 to the Kids in Need Foundation.

“Helping to educate children about proper oral hygiene habits has always been at the core of the Colgate Bright Smiles, Bright Futures program,” said Dr. Marsha Butler, VP of Global Oral Health and Professional Relations, a dentist who oversees the Colgate Bright Smiles, Bright Futures global program. “We are thrilled to work with Walgreens and the Kids In Need Foundation, which will enable us to educate communities and help more children in need.”

Kids In Need Foundation Executive Director Dave Smith said collaborations of this kind boost the organization’s ability to help students.

“Students need basic supplies to take advantage of educational opportunities, and that’s what we provide," Smith said. "With the help of Colgate’s Bright Smiles, Bright Futures program and their partnership with Walgreens, we will be able to help students who may never have had their own school supplies before. We appreciate this partnership because of its attention to education and to the well-being of children.”

Marking its 25th anniversary this year, Colgate’s flagship oral health education program Bright Smiles, Bright Futures is today among the most far-reaching, successful children’s oral health initiatives in the world.

With long-standing partnerships with governments, schools and communities, Colgate Bright Smiles, Bright Futures has reached more than 850 million children across 80 countries with free dental screenings and multilingual oral health education since 1991.

 

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U by Kotex launches ‘Power to the Period’ campaign

BY Gina Acosta

DALLAS — U by Kotex is kicking off a new campaign: "Power to the Period," the second installment of its U by Kotex Period Projects.

Power to the Period aims to provide period products for many of the 3.5 million Americans who experience homelessness each year by encouraging people to collect and donate extra packages of period products to homeless shelters between July 14 – Sept. 30. This latest signature project follows the first of the U by Kotex Period Projects, The Period Shop – a New York City-based pop-up shop and abbreviated online experience dedicated to all things period.

"Many people who experience homelessness have limited to no access to period products. It's time to change that," said Holly Sanchez, Chicago-based law student and Power to the Period Project Captain. "I posted a tweet encouraging people to buy and donate an extra pack of period products to benefit people in homeless shelters. U by Kotex responded with the opportunity to create the first-ever, national period product drive with DoSomething.org, so I jumped at the opportunity to be involved in this rewarding project!"

People who sign up for the campaign at DoSomething.org/Period and upload a photo of the period products they donate will be eligible to win a $5,000 scholarship. Eligible participants will receive one entry for the scholarship for every ten period products items donated. When signing up to participate, people can also opt-in to one of 20 competitions throughout the donation drive period. The U by Kotex brand will donate product to a shelter designated by the top five winners of each competition.

"Holly and the DoSomething.org team bring an unparalleled passion and commitment to the cause, and both are tremendous partners in working to bring the donation drive to life," said Lauren Kren, U by Kotex brand manager, Kimberly-Clark, "Power to the Period is proof that together we can change the way we think about, talk about and support the period needs of people experiencing homelessness in our communities."

Power to the Period is supported by digital partnerships; robust owned social and web support; and digital and print advertisements. Additionally, lifestyle expert and online video personality Ingrid Nilsen, who is passionate about increasing access to period products for people experiencing homelessness, starred in a Power to the Period PSA to help inspire others to join the movement and to showcase her support for the Power to the Period donation drive.

People across the country are invited to start a Power to the Period donation drive or donate new boxes of period products to a shelter in their area. 

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Sneak peek at Barnes & Noble’s new beauty venture

BY Gina Acosta

Barnes & Noble’s new beauty venture, a store-within-a-store called The Glossary, has expanded across the country, with a mix of upscale and drug store beauty products.

The Glossary is a store-within-a-store concept that Barnes & Noble College describes as a “dynamic shopping environment that offers students the opportunity to explore, sample and purchase a wide variety of mass and prestige beauty products.”

“We built our reputation as one of the most trusted campus retailers by continuously innovating and creating new merchandising ideas we know our students are looking for,” said Joel Friedman, chief merchandising officer with Barnes & Noble College. “We are excited to introduce The Glossary to our college partners, making the brands and products students want easily accessible to them for the first time.”

Cosmopolitan magazine wrote about the new concept this week, and seemingly described The Glossary as more Ulta than Sephora.

Barnes & Noble College selected two key partners to execute the beauty concept: global retail design and build firm RPG to design, brand and manufacture The Glossary, and prestige health and beauty brands distributor EC Scott Group to stock its shelves with product. The environment showcases a groundbreaking retail shop that is completely distinguished from categories in the bookstore setting. RPG used warm colors and hand-drawn original art to create a unique, approachable presence for The Glossary.

Main drive-aisle spaces and in-store locations position The Glossary for high traffic, while product displays create and encourage in-store experimentation, as opposed to the traditional approach of putting beauty products in a showcase. In order to appeal to a diverse spectrum of college students, The Glossary features a wide range of products, from prestige brands like Smashbox, Philosophy, Bliss and Lipstick Queen, among others, to traditional mass-market brands including Burt’s Bees, CoverGirl and Maybelline.

“Through in-depth student discussions and focus groups, we recognized a gap in access to beauty solutions on campus and worked with them to help shape The Glossary,” said Lisa Mazzio, director of merchandise, fashion trends and beauty, Barnes & Noble College. “Their feedback informed the categories and brands we sell, the look and layout of the stores themselves, and the format that inspires self-discovery rather than in-aisle beauty consultants, which students expressed were less desired.”

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