BEAUTY CARE

Walgreens taps YouTube influencer Judy Travis for cosmetics bag line

BY Michael Johnsen

Walgreens is collaborating with beauty enthusiast and YouTube influencer Judy Travis to create a signature cosmetic bag line. Known for her popular YouTube channel, “ItsJudyTime,” Travis is extending her personal brand to a new line of six cosmetic bags available at Walgreens, retailing from $12.99 to $29.99.

“This is a project we’ve been working on for over a year now and I’m excited to see the collection available at Walgreens,” Travis said. “Some of the designs are inspired by my Filipino roots, incorporating the smooth bamboo and the national flower, the Sampaguita (aka white jasmine). The other designs are timeless with a hint of my favorite metal, gold.”

Travis tapped into her signature taste while designing the cosmetic bags, featuring spring colors such as navy and pink, and classic floral and marble patterns, among others.

“We’re excited to collaborate with Judy,” said Lauren Brindley, group vice president and general merchandise manager, Walgreens. “Between her loyal fan base and classic style, we are thrilled to carry these exclusive designs at Walgreens and this collaboration is just another example of how Walgreens continues to deliver new and exciting brands to give our beauty customers more reasons to shop our store.”

The six cosmetic bags will be available in select stores beginning at the end of February 2018.

Walgreens beauty offers products such as makeup, skincare, fragrances, hair care, professional hair tools and nail. The company also offers Beauty Enthusiast, a beauty club within its Balance Rewards loyalty program, which provides cardholders who register for Beauty Enthusiast with additional rewards on beauty and personal care items, as well as other benefits.

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ColourPop makes its debut at Ulta Beauty

BY Gisselle Gaitan

After much speculation, ColourPop finally put rumors of a possible collaboration with retailer Ulta Beauty, to rest. The Los Angeles-based cosmetics brand finally confirmed that several of its products would be hitting select locations on Instagram by writing to followers, “You heard right! Colourpop is coming to Ulta Beauty! ⚡️ Mark your calendars Feb 25th ✨.”

“We’re thrilled to enter Ulta Beauty doors and bring the ColourPop experience to a new set of beauty lovers. As ColourPop continues to expand and branch out into new product categories, specifically in the complexion space, we wanted to provide an in-store experience that allows consumers to experiment and play in real life with our portfolio of cult favorite products for the first time,” ColourPop’s co-founder and president, Laura Nelson, said in statement to HelloGiggles.

So what products does the Blingbrook, Il.-based retailer have available for beauty fanatics? For starters, both the Super Shock Highlighter and Super Shock Shadows are now in stock, with each coming in various shimmering hues. The Los Angeles-based beauty brand also launched two of its powder palettes — the Element of Surprise Powder Shadow Palette and Double Entendre Pressed Powder Shadow Palette — retailing for $16 each.

Also in the mix are two other palettes — Dream Feber Super Shock Shadow Foursome and First Charmer Super Shock Shadow Foursome — that are exclusive to Ulta Beauty and retail for $18 each. Those clammoring for some new lip wear were not forgotten, as ColourPop will be selling its Ultra Matte Lip in 12 colors for $6.50, and two trios of lip bundles, Wicked Trick Lip Bundle and Trifecta Lip Bundle, for $16 each.

This launch marks the second time the beauty brand has collaborated with a major retailer. ColourPop previously sold several products in select Sephora brick-and-mortar locations as well as online.

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Revlon, AllSaints to launch fragrance collection

BY Gisselle Gaitan

Revlon is taking on the world of fragrances and ancillary products in its newly announced partnership with contemporary fashion brand AllSaints.

“We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent,” Serge Jureidini, president, Revlon, Elizabeth Arden and Fragrances at Revlon, said. “AllSaints’ impressive footprint and customer-centric mindset are perfectly aligned with Revlon’s strategy and our focus to accelerate our global business.”

Established in 1994, AllSaints became synonymous for its biker jackets and creating both accessories and apparel for men and women. The London-based company is focused on building a business model for the future, putting brand experience and consumer at the core of all they accomplish.

“We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection,” William Kim, CEO of AllSaints, said. “Revlon’s strategic approach is perfectly aligned with our brand vision and global growth focus,” he added. “As a brand, AllSaints is recognized globally for its fashion-forward, contemporary, ready-to-wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes.”

The beauty brand and AllSaints’ first fragrance collection will debut during the fall. This news comes on the heels of the company calling upon actress Gal Gadot and models Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann to front their Live Boldly campaign.

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