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Walgreens takes deeper dive into consumer insights with Verve Chicago

BY Michael Johnsen

CHICAGO — Walgreens earlier this year tapped Verve Chicago to help capture deeper consumer insights from members of its Balance Rewards Loyalty program through a new shopper panel. 
 
The panel is called Walgreens Viewpoint and is an online research community where registered users can read about and post on various topics, receive Walgreens-related news and participate in surveys and sweepstakes. 
 
“Our Community Panels change the way businesses do customer research,” Verve notes on its website. “Stakeholders can immerse themselves in their customers’ shoes, whilst also being able to quantify opinion quickly. So not only is the customer voice brought to the heart of decision making but research becomes more agile, powerful and creative.”
 
In September, Verve, which has its roots in the U.K., opened an office in Chicago to "support major Fortune 50 client win."
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ShopRite to celebrate latest ‘re-grand opening’

BY Michael Johnsen

LONG HILL TOWNSHIP, N.J. – ShopRite announced Wednesday that it will celebrate the re-grand opening of its completely remodeled store in Stirling, N.J. with a ribbon cutting celebration on Dec. 10 at 10 a.m.  
 
“We are very excited to mark the official opening of our bigger, better and fresher ShopRite of Stirling location and look forward to continuing our long standing relationship with our valued guests,” stated William Sumas, vice chairman of Village Super Market. “The all new ShopRite of Stirling combines the traditional low prices and value that we’ve always been known for with unique product and service offerings to create the ultimate shopping experience for our loyal customers.”
 
Scheduled to attend the Dec. 10 ribbon cutting ceremony are New Jersey Lt. Gov. Kim Guadagno, Long Hill Township Mayor Brendan Rae, Deputy Mayor Bruce Meringolo, Committeeman Guy Piserchia, Administrator Neil Henry and Stirling Fire Chief Emeritus Lou Aroneo.
 
The store is owned and operated by Village Super Market, which also owns and operates 28 ShopRite stores in New Jersey, Maryland and eastern Pennsylvania.   
 
 
 
 
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Instantly identifies what consumers intend to buy to take the edge off of the holidays

BY DSN STAFF

SAN FRANCISCO – Consumers are embracing the indulgent nature of the holidays with the latest new products on the November edition of Instantly Shelf Score. 
 
Sweet treats from chocolate brands Dove and Hershey’s earned the top two spots, while a new flavor of Ben & Jerry’s ice cream and two different brands’ take on a holiday-themed, sweet kettle corn also placing on the list.
 
Instantly Shelf Score is a monthly ranking of the newest CPG products by consumer purchase intent. Each product is evaluated using Instantly Concept Test, a rapid product concept testing tool that collects consumer feedback on key success indicators such as purchase intent, differentiation, need and value. 
 
 
 
 
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