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Walgreens study: Pharmacy interventions improve adherence, lower costs

BY David Salazar
DEERFIELD, Ill. — Walgreens on Monday released the results of a study that showed its pharmacy patients who used a multi-faceted medication adherence program had a 3% higher medication adherence rate and lower healthcare costs than those who use other pharmacies. The results were published in Population Health Management. 
 
The study looked at patients initiating therapy in 16 classes of drugs for common chronic conditions over the course of six months in 2013 and compared Walgreens patients to those at other pharmacies. It found that in addition to the 3% adherence boost, Walgreens patients w had 1.8% fewer hospital readmissions and 2.7% fewer emergency room visits. Additionally, on a per-patient basis, Walgreens’ intervention group saw lower pharmacy costs, outpatient costs and ER expenditures, as well as total health care costs over the course of the study — about a $226 savings overall. 
 
“This data quantifies the role our community pharmacy platform plays in achieving better population health outcomes,” study author and Walgreens senior director of health analytics, research and reporting Michael Taitel said. “These findings clearly illustrate that the combination of pharmacist counseling, medication therapy management, refill reminders and telephonic and digital pharmacy interventions, tailored to patients’ needs, drive better adherence. Further, this improvement in adherence results in fewer hospitalizations and emergency room visits, ultimately benefitting payers by lowering the overall cost of care.”
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Gilead to acquire Nimbus Apollo

BY David Salazar
FOSTER CITY, Calif. — Gilead Sciences announced Monday that it would be acquiring Nimbus Apollo, a subsidiary of Nimbus Therapeutics, and its program working on developing an Acetyl-CoA Carboxylase (ACC) inhibitor. 
 
The program includes a lead candidate for an ACC inhibitor to treat the liver disease non-alcoholic steatohepatitis (NASH), which affects up to 15 million people in the U.S., and as a potential treatment for hepatocellular carcinoma. The Food and Drug Administration has given the candidate Fast Track designation and Phase 1 data is set to be presented in May at the International Liver Congress 2016. 
 
“The acquisition of Nimbus’ ACC-inhibitor program represents a timely and important opportunity to accelerate Gilead’s ongoing efforts to address unmet needs in NASH,” Gilead EVP research and development and chief scientific officer Norbert Bischofberger said. “These molecules will complement and further strengthen Gilead’s pipeline and capabilities to advance a broad clinical program in NASH that includes compounds targeting multiple key pathways involved in the pathogenesis of the disease.”
 
When the acquisition is complete, Nimbus Apollo will be owned by Gilead and Nimbus Therapeutics will retain ownership of its other research and development subsidiaries. 
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New Honey Maid campaign underscores acceptance

BY Gina Acosta

EAST HANOVER, N.J. — Honey Maid is embarking on the third year of its "This Is Wholesome" campaign, appealing to consumers with stories of families who have been brought closer together through one thing: acceptance.

"Our new campaign creative taps into a cultural insight that is rooted in the change of the American family dynamic," said Katrina Plummer, equity brand manager, Honey Maid, Mondelez International. "In 2016, we're encouraging Americans to view the world through the eyes of acceptance – and remember that no matter how families might change, just like our products, what makes them wholesome remains the same."

The omnichannel campaign features five real American families (one of which is pictured above) – including those that spotlight an adopted son, a disabled veteran, a Hispanic gay couple and neighbors of different cultures – each sharing their story of acceptance with the intent of inviting viewers to think about acceptance in their own lives.

Honey Maid is also introducing the Wholesome Button: a browser app that allows users to experience the Internet through the lens of acceptance and positivity. Once added, users simply click the "Wholesomize It" bookmark in their bookmarks bar anytime they desire to replace images and headlines on their screen with content celebrating love, family connections and acceptance.

"This tool truly allows users to view the Internet through the lens of acceptance and positivity, something that is part of our brand DNA," said Plummer. "By giving people the opportunity to connect with our campaign and share a reimagined world, we hope to bring wholesome families closer together, invite people to think about acceptance in their own lives and even start a dialogue with someone within their own family or community that they have struggled to accept."

 

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