BEAUTY CARE

Walgreens’ Soap & Glory steps beyond lip service

BY Michael Johnsen

Walgreens’ Soap & Glory brand on Thursday launched its ‘More Than Lips’ campaign to remind women everywhere that whatever their shade of gloss, they can, and should, always share their voice. Soap & Glory was inspired to create a safe space for brave women everywhere who are finding the courage to share their stories, say what is on their minds and proudly showcase their own unique beauty.

Soap & Glory is inviting every Soaper star to be a part of the More Than Lips campaign and speak up, share their experiences, and — most importantly — be heard. To kick it off, Soap & Glory will be debuting a two-minute long video on their campaign microsite, YouTube channel, and Instagram account (@soapandgloryusa), featuring the “pout-standing” lips—and powerful voices — of a diverse group of women.

Soap & Glory encourages everyone to join the conversation by sharing this video on their social media channels using the hashtag #MoreThanLips.

Soap & Glory’s More Than Lips campaign began at the Women’s March in Los Angeles on Jan. 20. Women participating in the March were invited to speak their minds in a private booth so they felt comfortable to share honestly in a safe space. From those recorded stories, the More Than Lips video was created. By highlighting women’s lips, their message is impactful yet feminine. Some chose to share what makes them feel powerful, while others shared raw emotions about what it’s like to be a woman today.

Soap & Glory supports She Should Run, a national organization that is working to increase the number of women running for elected office to 250,000 by 2030.

Soap & Glory beauty-stuffs are available exclusively at Walgreens, Target and Ulta.

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Coty searches for AI innovations with Digital Accelerator Program

BY Gisselle Gaitan

Coty has announced a new program that will allow technology start-ups to share their latest innovations at the New York City-based company’s Quarterly Digital Accelerator Summit. This opportunity will allow the winner to work with its brand portfolio, and focus on a series of capabilities, with the first being Artificial Intelligence. Start-ups who are interested can submit their best AI-pitch by selecting any of the company’s brands by March 12. Submissions should:

  • Provide a concise description of what makes the start-up unique in AI;
  • Select a Coty brand and demonstrate how it will benefit from the technology; and
  • Describe the preferred partnership model to drive in-market trialing.

“At Coty, we’re focused on transforming our digital capabilities across the organization, and the launch of the Digital Accelerator represented a key milestone in this transformation. I’m thrilled to take this initiative a step further by bringing external start-ups into the mix. Coty has a growing expertise in partnerships with a breadth of start-ups to drive growth across our brands. This includes our acquisitions of Beamly and ghd, partnership with Younique and new connections via our relationship with Zenith. Throughout Coty, we foster an “act like a start-up” culture, encouraging creativity, agility and quick action. We’re excited about fostering deeper commercial relationships with start-ups aligned with our key priorities. AI is a foundational example of this,” Jason Forbes, Coty’s chief digital and media officer, said.

From there, the company will select eight start-ups based on projected growth impact on one more Coty brands, and present their ideas directly to the brand leaders at the summit on March 27 and 28 in London and New York City. There also will be a prize fund of up to $100,000, along with prizes of $10k to $50k awarded based on criteria fit. Other benefits include:

  • Strategic support from the digital team;
  • Priority access to brand executives worldwide;
  • Coty’s domain expertise, with access to proprietary consumer research in the beauty and luxury industry; and
  • Stress testing the technology with a real brand challenge using budgets for initial pilots.

“Partnerships between Coty and emerging companies such as Beamly and Holition, which launched our first app free Augmented Reality (AR) experience exclusively for CoverGirl, is an indication of how we’d like to bring disruptive new approaches to the market in partnership with unique new players in AI, AR, voice and other rapidly growing technologies. We intend to foster these relationships and look forward to more examples like this coming out of our Digital Accelerator summits,” Fred Gerantabee, Coty’s VP of digital innovation, said.

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Hello Products adds mouthwashes, announces subscription service

BY Gisselle Gaitan

Big changes have come to Hello Products and its line of oral care items. The company this week not only announced two new products joining its portfolio but also revealed that it would be launching a subscription service for users.

“Hello is a constant-improvement company. We’re dedicated to expanding and innovating everything having to do with oral care, from our formulations that stand out for their innovative ingredients, efficacy and sustainability, to services like subscriptions that deliver value and true health benefits,” Craig Dubitsky, founder of Hello Products, said.

The two new products making their debut are:

  • The adult alcohol-free naturally healthy antigingivitis mouth wash, which is formulated with aloe vera to promote healthy gums, coconut oil to moisturize, mint to freshen breath and xylitol.
  • The fluoride-free kids organic watermelon flavor rinse, which the company said is safe if swallowed and infused with a watermelon flavor, aloe vera and xylitol.

Both mouthwashes are vegan, gluten-free, cruelty-free and contain no dyes or artificial sweeteners. The products, which come in a 16-oz. bottle, retail for $5.99 and can be purchased on Hello’s e-commerce site and will hit retailers in March.

The Montclair, N.J.-based company also unveiled its new Replenishmint Subscription Service, which allows users to select their desired paste and delivery frequency with 30-60 and 90-day options. Those who subscribe will receive a BPA-free toothbrush with charcoal bristles for free with every tube purchased through the service.

“Good oral care habits are crucial to your overall health and should not be neglected,” Dubitsky said. “Since today’s consumer is busier than ever, we’re focused on building a cohesive oral care regimen with the ultimate goal of creating the best and easiest user experience possible. We’re making an oral care brand that you just don’t ‘use,’ but one you can fall in love with.”

Users can join the Replenishmint Subscription Service on Hello Products’ website, and pre-order the toothbrush, which retails for $3.99, on the site as well.

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