BEAUTY CARE

Walgreens sheds additional light on new store formats

BY Michael Johnsen

Deerfield, Ill.-based Walgreens will be introducing the first implementations of its new store format later this spring, or in early summer, executives said Monday night at the 36th Annual J.P. Morgan Healthcare Conference. The new format will mark the first major overhaul of the core Walgreens format since the finalization of its merger with Alliance Boots in December 2014.

The new store format will feature years of consumer learnings Walgreens Boots Alliance has been collecting, Alex Gourlay, co-COO Walgreens Boots Alliance, told Lisa Gill, a healthcare analyst with J.P. Morgan. “We've done a lot of tests and trials [measuring] customer behavior about how comfortable they are receiving services," he said. "The next stage is how do you build the partnerships, the operating model and how do you create the space in the drug store so you can actually put it all together.”

[quote-from-article]Gourlay added that new format will bring many of the services Walgreens has been perfecting under one roof — including such healthcare offerings as in-store lab services, optical services and patient care through partnerships with such companies as MedExpress. Gourlay expects to pilot the new format for as many as 18 months before rolling the model out across its footprint. "We need maybe six months, maybe 18 months, to really understand all of these components to get the right business components to scale. Some will scale individually, some will scale collectively. That's the work we're doing next," he said.

Once this new format comes together, Walgreens won't be stopping at just one store. "We have worked out many of the components, [including] the capital costs required to be able to scale that when we get to the right point," Gourlay said. "It also tells you we've been working on the retail side of the business to create the space to actually accommodate these services."

Once the pilot phase of this new retail concept is complete, Walgreens will have not problem scaling the offerings, Gourlay said. "The fantastic thing about our business is we do have just under 10,000 pharmacies today; we do service, across all of our assets, 10 million customers every single day; and we do have digital assets that are quire powerful — we have 50 million downloads of our digital app. Scalability is not the issue, it's getting the model right that's the issue."

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Revlon taps Gal Gadot as latest brand ambassador

BY Gisselle Gaitan

Revlon has named actress Gal Gadot as their latest global brand ambassador. The "Wonder Woman" star will appear in the beauty company’s Live Boldly campaign, which is designed to inspire women to express themselves with passion, optimism, strength and style, the New York City-based company said.  

"Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now," Gadot, said. "There's a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I'm so proud that I get to witness and live this amazing change."

Gadot will be joined by four additional brand ambassadors the company will announce at a later date. She also will begin appearing on behalf of Revlon across all media platforms beginning in January.

"Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives. Gal captures the beauty, strength, modernity and boldness that Revlon represents," Fabian Garcia, president and CEO of Revlon, said. "Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflects what it is for women to live boldly in today's world.”

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Goddess Garden sensed opportunity with innovative scents offering

BY Michael Johnsen

Goddess Garden Organics recently augmented sensory health and wellness merchandising assortments with a line of wearable aromatherapy accessories and essential-oil roll-on perfumes.

“Aromatherapy’s popularity is quickly becoming mainstream, and the benefits of pure essential oils are undeniable,” stated Nova Covington, CEO Goddess Garden, which operates out of Boulder, Colo. “Our new line lets people enjoy the benefits of aromatherapy on-the-go, with the added bonus of mood-enhancing stones.”

[quote-from-article] The new aromatherapy bracelets and bracelet blends use the benefits of essential oils in combination with energetic stones to help wearers find their own desired state of mind. The bracelets all feature porous lava rock to capture and carry the scent of the blends. The stones and oils work in tandem to enhance mood, while the symbolic charms make each bracelet stylish.

The on-trend bracelets include scents for serenity, ambition and perseverance, represented by a Hamsa hand, a hummingbird and an elephant, respectively.

This new Goddess Garden introduction pushes aromatherapy past the notion of being a remedy reserved for those with an extensive background in essential oils. The bracelets and blends will be available at a suggested retail price of $14.99 and the blends will sell for $9.99 each.

And the new perfume line includes five scents: lavender sky, citrus sunrise, wildflower, amber fire and rainforest, that are all made with certified-organic essential oils. The brand extension was driven by the trend the company saw among their own fans — a desire to use only clean beauty products — and one that has continued to gain momentum beyond natural channels.

“My daughter’s allergies inspired me to start my company, so label transparency has been our standard practice,” Nova said. “We noticed even the most avid label readers were in the dark when it came to fragrance. Under the pretext of protecting formulations, a company can
group any combination of thousands of chemicals as simply ‘fragrance’ or ‘parfum’ on a label. Even among natural products, labels often list only ‘a blend of natural and essential oils.’ This is simply not enough information if you have allergies, sensitivities or prefer clean ingredients.”

The perfumes became available in natural and conventional retailers in October 2017 at a suggested retail price of $14.99.

 

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