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Walgreens to provide Hep-C screenings in 12 markets

BY Michael Johnsen

CLARK, N.J. — The Chronic Liver Disease Foundation announced Tuesday that it's collaborating with Walgreens to offer free Hepatitis C (HCV) testing with the OraQuick HCV Rapid Test at more than 60 Walgreens retail pharmacies in 12 major cities throughout the country.
 
The program, which is slated to launch this August and run through January 2016, will offer free rapid HCV testing on specific days and times each week to patients at risk for HCV. Rapid testing and patient education will be conducted by trained healthcare professionals on site at each retail location and individuals who test positive will be linked directly to one of CLDF's 75 Hepatology Centers of Expertise throughout the United States. 
 
"The rapid hepatitis testing program demonstrates our commitment to helping patients access important information that can help to improve their health," said Glen Pietrandoni, senior director, virology, Walgreens. "We are proud to collaborate with the Chronic Liver Disease Foundation on this initiative. Through this testing program we can help people become educated on the risk factors, identify people infected with HCV and help them get linked to appropriate care."
 
"Today, approximately 5.2 million Americans have hepatitis C and the vast majority does not know it," said Willis Maddrey, president of the Chronic Liver Disease Foundation. "However, new therapies are now available that can effectively treat and cure hepatitis C.
 
Each year, about 17,000 Americans become infected with Hepatitis C. Up to 75% of people with chronic Hepatitis C infection were born during 1945-1965, and up to three out of four people infected with Hepatitis C are unaware of their infection.
 
OraQuick HCV is the first and only FDA-approved and CLIA-waived point of care test for detection of HCV infection in at-risk individuals. The platform allows healthcare providers to deliver an accurate diagnosis in 20 minutes, using venipuncture or fingerstick blood. The test is manufactured by OraSure Technologies in Bethlehem, Pa.
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Bartell Drugs to celebrate opening of 63rd location

BY Antoinette Alexander

SEATTLE — Celebrating its milestone 125th anniversary, family-owned Bartell Drugs opens its 63rd store on May 22 in Lynnwood, Wash., with a lineup of festivities planned for May 30.
 


With its distinctive clock tower, the 15,000-square-foot-store will spotlight a variety of “next generation” features, including a full service pharmacy; the “Beauty” cosmetics section; the “Urban Market” with regionally-produced products; Bartells’ “Sweets & Snacks” section; and the Print Studio. For added convenience, the store has a drive-through window for pharmacy customers.
 


Grand opening festivities scheduled for May 30 include:


• A free hot dog “cookout” served up by volunteers from the Lynnwood Rotary;

• A performance by the “AMS Jazz Band” from Alderwood Middle School;

• Free or discounted health screening services for blood pressure, cholesterol, bone density and diabetes/glucose in the pharmacy area;

• A wide range of vendors offering free samples or special offers, including KIND Bar, Nuun, Seattle Chocolates and Bodyceuticals, plus “Spin the Wheel” opportunities for prizes.

• Free drawings for prizes, including two tickets to a Kenny Chesney concert, dinner at the Space Needle and a $50 Bartell Drugs gift card; and

• 94.1 KMPS on-the-air personalities broadcasting live.

• A ceremonial ribbon cutting is scheduled for May 28 as customers, members of the Bartell family, employees, vendors and local dignitaries officially celebrate the store’s opening.



“The store is conveniently located in one of the region’s most vibrant retail areas, and we look forward to serving the health and wellness needs of local residents, employees in nearby retail centers, and shoppers visiting the area,” stated Bartell Drugs chairman George Bartell. 


 

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Rite Aid features wellness+ with Plenti in new ad campaign

BY Michael Johnsen

 

 

 
CAMP HILL, Pa. — Rite Aid on Monday launched a new integrated marketing campaign in support of wellness+ with Plenti, created by Rite Aid’s long-time agency partner MARC USA. The new television spot shows how consumers can benefit from Rite Aid joining forces with their other favorite brands. The campaign is designed to reach not only Rite Aid customers but also customers of other Plenti partners including AT&T, Exxon, Macy’s, Mobil, Nationwide, Direct Energy, Enterprise Rent-A-Car and Hulu.
 
“Customer loyalty is such a critical business driver today. Wellness+ is already one of the most robust retail loyalty programs, so it was such a natural fit for Rite Aid to join Plenti and take our program to the next level," said John Learish, Rite Aid SVP marketing. "Since there has never been anything like this before in the United States, the goal of our campaign is to help shoppers understand the power of Plenti. We also want to make sure Rite Aid customers know that in addition to earning Plenti points, which can be used for at least two years for savings at Rite Aid and certain Plenti partners, all the great benefits of wellness+ remain – including the ability to earn 20% off almost the entire store for a year.”
 
The new campaign features a 30-second TV spot that brings the coalition experience to life as it shows how wellness+ with Plenti works. It follows a shopper eagerly offering to buy a cold remedy for her sick husband. Along the way, she visits several Plenti partners for things she wants and needs, including Macy’s for jeans, AT&T for headphones and Exxon/Mobil for fuel, before she arrives at Rite Aid, where she ultimately gets the cold medicine free with the Plenti points she has already earned.
 
MARC USA’s Chief Creative Officer Bryan Hadlock explained that the TV spot was shot on site at Rite Aid as well as at other Plenti partners. Hadlock added, “It’s quite unusual for a retail spot for one brand to feature other brands this way. It’s proof of the tremendous collaboration and coordination within the Plenti coalition and really demonstrates the ease and simplicity of the customer experience. It’s a real win-win for consumers and retailers participating in the Plenti coalition.”
 
The campaign media strategy includes extensive support nationwide and an additional overlay in Rite Aid’s key markets. Besides the TV spot running on major cable networks, there are two 30-second spots running on network radio, as well as direct mail, in-store signage, circular and multi-platform digital activation with six online videos, email, search, display, pre-roll and social media strategies.
 
“We’ve built such strong brand loyalty through wellness+ and wellness65+ with more than three-fourths of our sales today associated with a wellness+ card," Learish said. "We see wellness+ with Plenti as a way to give even more value to our loyal members and also introduce new shoppers to Rite Aid. Wellness+ with Plenti works seamlessly across all the ways people want to shop Rite Aid, including Riteaid.com – where customers can also earn and use Plenti points.”
 

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