News

Walgreens named official pharmacy of Detroit Lions

BY Michael Johnsen

 DETROIT — The Detroit Lions and Walgreens on Friday entered into an agreement naming Walgreens as the Official Pharmacy of the Detroit Lions. Walgreens also will be named presenting sponsor of the team’s Living for the City Health & Wellness community initiative, bringing preventive healthcare resources and charitable programs to disadvantaged and at-risk families throughout metropolitan Detroit.

The partnership officially kicked off Tuesday with the start of a flu immunization tour at the Walgreens store located on 6331 East Jefferson Ave. in Detroit. Lions’ Pro Football Hall of Famers Lem Barney and Charlie Sanders, along with current players Chris Greenwood and Kyle Vanden Bosch, will be in attendance to encourage fans to stay healthy this flu season and get immunized at Walgreens. Walgreens also will support the Detroit Lions Academy by providing free immunizations to disadvantaged students and support for an integrated health and wellness curriculum at the school.

“Today’s athletes are role models in their communities, and we look forward to working with the Lions organization to heighten awareness around flu season, diabetes treatment and prevention, and other important health and wellness initiatives,” stated Dave Long, Walgreens district manager for the Michigan south central region. “Walgreens and the Lions have rich histories and together we’ll work to educate and motivate Michigan residents to get, stay and live well throughout the season.”

The Detroit Lions’ Health & Wellness community program is a central component of the Lions’ new Living for the City initiative that is focused on sustainable community health, wellness and development.

“Building partnerships with businesses that want to truly make a difference in our community helps us accomplish our goals on and off the field,” stated Tom Lewand, Detroit Lions team president. “In becoming the presenting sponsor of the Living for the City Health & Wellness initiative, Walgreens is establishing itself in a meaningful way with both our fans and the community in metro Detroit."

As the official pharmacy of the Detroit Lions, Walgreens will also have camera-visible signage during games and events at Ford Field, on-site displays at select events and a mix of marketing rights and in-stadium assets and promotion at the Club level.

Walgreens has 155 stores in the Detroit area.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Consumer spending to increase for holidays; gift cards to be popular

BY DSN STAFF

LOS ANGELES, Calif. — More than half of consumers say they plan to spend $500 or more on gifts this holiday season, slightly more than what they planned on spending in 2011, according to PriceGrabber’s winter holiday shopping survey.

The survey of online shopping consumers, conducted from Aug. 31 to Sept. 12, revealed that 75% planned to shop with online retailers, 74% said they’d shop at discount stores and 49% planned to shop at traditional department stores.

Clothing and gift cards were the most popular holiday gift choice; 65% of consumers plan to purchase clothes, 49% to purchase gift cards, and 41% will purchase books, CDs, DVDs or video games. About 40% will purchase toys, 24% will buy food or candy, and 17% indicated cosmetics, spa packages or beauty-related gifts.

Consumers plan on post-Thanksgiving shopping; 33% said they believe the best deals would be available after Thanksgiving (up from 29% in 2011). Some 28% plan to shop on Black Friday, 23% will shop in December and 16% are targeting Cyber Monday.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

CVS/pharmacy to hold second annual Family Halloween Party

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy is gearing up for Halloween with its second annual Family Halloween Party, a festive customer appreciation event hosted at all 7,400 stores nationwide.

On Oct. 21 from 1 p.m. to 3 p.m., families are invited to their local CVS/pharmacy to celebrate and get the entire family into the spirit of Halloween. Children are encouraged to come in costume, and those dressed up will receive one free Halloween gift with any purchase, along with a fun pack filled with $15 in Halloween coupons, including:

  • Free 5 x 7 photo taken and developed in-store;

  • $5 off any Halloween costume;

  • $5 off Hershey’s snack size candies (19-oz. bags or larger);

  • $2 off any CVS-brand C or D batteries; and

  • $1 off Unreal candy.

"CVS/pharmacy has long been a one-stop shopping destination for Halloween, with everything from decorations, candy, costumes and party supplies available for our customers," stated Judy Sansone, SVP merchandising for CVS/pharmacy. "The second annual Family Halloween Party is our way of thanking our customers by offering them a fun way to prepare and save money for Halloween with an early celebration for the whole family."

At the celebration, shoppers can check out a variety of costumes and stock up on plenty of sweet treats for trick-or-treating. For Halloween parties and entertaining, CVS/pharmacy has everything from decorations and party supplies to personalized party invitations.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?