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Walgreens gives more than $100,000 of in-kind donations to areas hit by Hurricane Isaac

BY Michael Johnsen

DEERFIELD, Ill. — In the week after Hurricane Isaac made landfall along the Gulf Coast, Walgreens responded with donations of more than $100,000 worth of products to the American Red Cross for relief efforts in the hardest-hit states, the pharmacy retailer announced Wednesday. The company delivered three truckloads of food items to Red Cross facilities in Louisiana, Mississippi and Alabama for distribution to first responders and those in need.

“We are committed to the health and safety of the communities we serve,” Walgreens market VP Kim Treece said. “With the help of our team members, store operations and distribution centers, we were able to provide much-needed assistance to residents, relief workers and others in the area.”

Anticipating temporary store closures due to severe weather, Walgreens prepared in advance by staging more than 100 emergency generators for rapid deployment. Logistics managers also implemented emergency procedures to ensure store shelves were stocked as demand increased for prescription medications, bottled water, batteries and other essentials.

With nearly 230 Walgreens locations in areas impacted by the storm, the company also received requests from its local team members who experienced hardships due to the extreme weather.

Employees are being assisted through the Walgreens Benefit Fund, which was created in 1939 as a tax-exempt charitable foundation designed to help team members in need. Every team member who is faced with an extreme hardship and has exhausted their financial resources is eligible to apply for assistance. Employees are not required to pay back the donation.

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Bud Light kicks off ‘Year of the Fan’ campaign

BY Allison Cerra

ST. LOUIS — Bud Light is continuing its sponsorship of the National Football League through its "Year of the Fan" campaign, which seeks to enhance the NFL experience for fans everywhere through a variety of promotions, events, offers and contests.

"Our multitouch sponsorship will provide everything the NFL fan needs to have a stellar season," Bud Light VP Mike Sundet said. "From in-store promotions and digital activations, to on-site activities and … Super Bowl XLVII, our goal is to make the excitement of the upcoming season even better."

Earlier this month, Bud Light kicked off its season with the launch of the Bud Light Fantasy Football League. The game connects Bud Light drinkers with fantasy football and gives them the chance to compete for hundreds of prizes, including Super Bowl tickets, by building their ultimate fantasy roster with special codes printed on more than two billion specially marked Bud Light bottles.

Throughout the season, Bud Light said it will debut four new NFL-themed advertisements, two of which — "Very Superstitious" and "My Bud Light" — which aired during the NFL Kickoff game between the New York Giants and Dallas Cowboys on Sept. 5. "Very Superstitious" pays homage to the sometimes bizarre rituals fans will perform in the name of team success, and "My Bud Light" welcomes fans to the Bud Light Fantasy Football League, humorously highlighting the potential fantasy success (or fumbles) each Bud Light bottle code represents. The two additional NFL-themed ads will air later in the season. Other activations throughout the NFL season include in-store promotions with Doritos and Tostitos, exclusive on-package discounts with NFLShop.com and special Bud Light Lime NFL packaging.

To conclude the campaign, "Year of the Fan" will culminate at Super Bowl XLVII. Bud Light will serve as the exclusive beer advertiser for Super Bowl XLVII, and Super Bowl XLVII imagery will be featured on all Bud Light products and packaging beginning in mid-December.

For more information on Bud Light’s NFL sponsorship throughout the season, visit BudLight.com or Facebook.com/BudLight.

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Mylan launches drug reference for mobile devices

BY Alaric DeArment

PITTSBURGH — Mylan has launched an application version of the reference guide to its drugs, the generic drug maker said Thursday.

The company announced what it called the first ever app of its Generic Brand Reference Guide, a free reference for healthcare professionals, patients and pharmacy students that enables the fast identification of brand and generic drugs. The 2012 print edition of the GBR was made available in a pocket-sized format earlier this year.

"We are pleased to offer Mylan’s 2012 GBR to healthcare professionals in the U.S., including pharmacists, physicians and nurses and chain and wholesale buyers," Mylan North America president Tony Mauro said. "The GBR provides a comprehensive and up-to-date list of the generic and brand names for more than 2,000 separate oral and liquid dosage forms, as well as injectable and transdermal products. Mylan is committed to partnering with healthcare providers to optimize their time and together expand access to high-quality medicine."


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