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Walgreens makes digital couponing even easier

BY Gina Acosta

DEERFIELD, Ill. – Walgreens customers now have the ability to redeem paperless coupons from Walgreens and manufacturers for online purchases, as well as in-store purchases.

Additionally, offers can now be “clipped” on product detail pages and in search results on Walgreens.com, and through the Walgreens mobile app.

Both new features are the drugstore chain’s latest enhancements to its paperless coupon offering, making it faster and easier for customers to find and redeem the latest promotions and deals.

“In the last few years, we’ve seen a growing demand from our customers to provide value and a seamless shopping experience whether they visit us in-store, online or through the Walgreens mobile app,” said Linda Filler, Walgreens president of retail products and chief merchandising officer. “Paperless coupons give Walgreens and our vendor partners an opportunity to deliver even greater value to our customers no matter which of our channels they choose to shop.”

Walgreens paperless coupons are the electronic coupons available to the more than 85 million active Balance Rewards members through Walgreens.com/coupons or the Walgreens mobile app. Customers can search and “clip” hundreds of offers in a variety of categories from Walgreens and other manufacturers. Clipped offers are automatically saved to a customer’s Balance Rewards card and can be seamlessly applied in-store at checkout when a customer uses their Balance Rewards card. Now, customers also have the ability to use their clipped offers while shopping online at Walgreens.com or through the Walgreens mobile app.

“We were one of the first retailers to take an innovative and simplified approach in developing the customer experience for digital coupons,” said Abhi Dhar, Walgreens senior vice president and chief information officer. “These latest enhancements, in addition to integrating our loyalty program with Apple Pay and Android Pay, have made it even easier for the millions of people who use our online and mobile channels every day to save even more at Walgreens.”

Since Walgreens first launched paperless coupons in 2014, the drugstore chain has seen a continual increase in monthly redemptions, with more than 135 million total coupons clipped through the program. The company has continued to enhance and simplify paperless coupons by also offering manufacturer coupons through a partnership with Quotient (previously Coupons.com Incorporated). Walgreens also plans to offer digital redemption and clipping from product pages for its Weekly Ad and Monthly Savings Book later this summer to give customers more savings opportunities.

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Study: Back-to-school forecast looks sunny

BY Dan Berthiaume
Many kids are just starting their summer vacations, but back-to-school shopping is well underway.
 
According to a study Yahoo conducted with Ipsos Connect, “Back-to-school Back-to-college Shoppers April 2016,” the average back-to-school and back-to-college shopper plans to spend 37% more in 2016 compared to 2015 ($470 compared to $343). And back-to-school shoppers are not only parents. Students younger than 18 spend an average of $273 per year on back-to-school supplies, and one in two back-to-school shoppers is buying goods for someone other than themselves or their own children.
 
Forty-six percent of survey participants began researching more than two months prior to the start of the school year, and most of their purchases took place one to two months prior to the first day of class.
 
In addition, back-to-school shopping is becoming increasingly omnichannel. Fifty percent of back-to-school shoppers use online articles for research, while 30% use online videos for research. Furthermore, more than 50% of back-to-school shoppers use a mobile device during the process and more than 90% find the mobile internet helpful in making their shopping decisions.
 
Other notable findings include:
More than 75% of back-to-school shoppers actively seek promotions, most notably price discounts.
Two-thirds of shoppers plan to take advantage of back-to school promotions after school begins.
 
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Fruth Pharmacy unveils the Red Vest Award

BY Gina Acosta

POINT PLEASANT, W.Va. — Fruth Pharmacy has created a special award to recognize the retailer's most outstanding employees.

Employees who have performed life-saving measures and who are nominated through an extensive process will be receiving the Red Vest Award.  The award will be publicly displayed on the recipient, as he/she be given an actual red vest and a lapel pin with the vest symbol.

Corporate personnel wanted the award to be a visual award, so Fruth employees, customers, and patients will easily be able to identify an employee that has gone above and beyond for a patient’s health and well being.

Stores in both Athens and Pomeroy, Ohio have employees that have qualified this year for this new, special recognition.  Employees will also receive a certificate for display, as well as have their name placed on a group award at the corporate office under the “Red Vest Club”.  This award is planned to be an annual award given at the Fruth Employee Service Awards Banquet held each fall.

When Rebecca Church, an employee at Fruth Pharmacy in Athens, stooped to pick up a customer’s keys – she had no idea she soon would be calling emergency personnel.

Church noticed something was not right with the customer.  She asked him to sit down on a bench to talk with her.  He dropped his keys about 10 times.  Eventually, she was able to get the keys out of his reach.  As she continued to talk to him, his speech became unintelligible.  She quickly called for an ambulance.

The emergency squad arrived and EMTs strongly urged the patient to go to the hospital.  Later that evening, Fruth Pharmacy received a call from the patient’s wife letting the employees know he had been life-flighted to Columbus.  He had been suffering from a massive stroke.  The wife had called to thank the person who had helped to save her husband’s life.

“We are hearing more and more stories like this from our employees,” Teresa Stapleton, human resources manager for Fruth Pharmacy shared. “Employees who earn this award exemplify Mr. Fruth’s legacy of giving back to the community. This is what sets Fruth apart from our competitors.”

Fruth Pharmacy has been a family owned company for over 63 years.  Currently, Fruth Pharmacy has 29 stores in West Virginia, Ohio, and Kentucky.  

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