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Walgreens helps Facebook users ‘Play Cupid’

BY Allison Cerra

DEERFIELD, Ill. — One drug store chain is aiming love’s arrow at its Facebook users via a Valentine’s Day campaign.

Walgreens said its "Play Cupid" campaign, developed by Digitas, incentivizes social sharing with Valentine’s Day-themed mobile and printable offers and coupons that are redeemable in stores. As part of the coupon incentive, the app allows Facebook users to match up their friends and place their pictures in a custom scene.

The coupons are enabled by RevTrax, which also has the ability to track redemption and purchase data back to discovery, as well as security to ensure coupons are only redeemed once.

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Verilux to launch solar charger, LED bulbs

BY Allison Cerra

WAITSFIELD, Vt. — Verilux is gearing up to launch new lighting products this spring.

Verilux’s ReadyCharge solar charger charges mobile devices via solar charge, the company said. Launching in April, the charger includes adapters for iPhone, micro USB, Samsung, Sony, Ericsson and Nokia devices, and includes a built-in LED flashlight that provides up to 24 hours of use on full charge. In addition to the solar charger, the company also is launching new LED bulbs in June that are dimmable and look like a regular incandescent bulb. The bulbs will be available in 13 classic bulb shapes and sizes, including candelabra, appliance/fan, standard style and marconi.

Verilux said the ReadyCharge solar charger and LED bulbs will be showcased at this year’s International Housewares Association trade show next month.

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Stater Bros. reports Q1

BY Allison Cerra

SAN BERNARDINO, Calif. — Stater Bros. reported its first-quarter sales for fiscal year 2012 on Tuesday.

First-quarter sales rose 6.86% to $960.7 million, compared with the year-ago period, while same-store sales also increased 6.86% to $61.7 million. The company also reported net income for the 13-week first quarter ended Dec. 25 totaled $9 million, compared with net income of $2.8 million during the 13-week first quarter ended Dec. 26, 2010.

"In the first quarter of fiscal 2012, our ‘valued customers’ and new customers have continued to respond favorably to our marketing plan of providing them with low prices, quality and value that they experience on each of their visits to our supermarkets," Stater Bros. chairman, president and CEO Jack Brown said. "During these continuing tough economic times that has had such a negative effect on our customers’ family budgets, we remain committed to providing value so our customers get the most out of their shopping dollars as we help share their financial burden."

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