HEALTH

Walgreens Flu Index: Flu continues to rage across Texas

BY Michael Johnsen

DEERFIELD, Ill.  — The Walgreens Flu Index for the week of Jan. 22 is picking up on significant rising incidence throughout the Lone Star State — the three markets with the greatest amount of flu incidence gains in the past week are all in Texas.

According to the Texas Influenza Surveillance Report, for the week ending Jan. 14, the percentage of doctor and hospital visits for influenza-like illnesses appoached 6%.  

For the week of Jan. 22, the top 10 markets as measured by flu activity were:

  1. Harlingen-Weslaco-Brownsville-McAllen, Texas;
  2. Lafayette, La.;
  3. Corpus Christi, Texas;
  4. Lincoln & Hastings-Kearney, Neb.;
  5. Beaumont-Port Arthur, Texas;
  6. Oklahoma City, Okla.;
  7. Dallas – Ft. Worth, Texas;
  8. Tulsa, Okla.;
  9. Omaha, Neb.; and
  10. Davenport, Iowa-Rock Island-Moline, Ill.

For the week of Jan. 22, the top 10 markets as measured by flu activity gains were:

  1. Harlingen-Weslaco-Brownsville-McAllen, Texas;
  2. Beaumont-Port Arthur, Texas;
  3. Corpus Christi, Texas;
  4. Davenport, Iowa-Rock Island-Moline, Ill.;
  5. Topeka, Kan.;
  6. Hartford & New Haven, Conn.;
  7. Sioux Falls (Mitchell), S.D.;
  8. Greenville-New Bern-Washington, N.C.;
  9. Wilmington, N.C.; and
  10. New Orleans.

The Walgreens Flu Index is a weekly report developed to provide state- and market-specific information regarding flu activity, and ranking of those experiencing the highest incidences of influenza across the country. The Flu Index shows which populations are experiencing the most incidences of influenza each week based on Index methodology. The data does not measure actual levels or severity of flu activity.
 

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Liquid I.V. gaining traction as efficient hydration solution

BY Michael Johnsen

MARINA DEL REY, Calif. — Following through on its national launch one year ago, Liquid I.V. is now available through more than 10,000 doors across the United States, the company recently stated. The most recent store is Harris Teeter, in which Liquid I.V. is in 240 locations across Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina and South Carolina.

Liquid I.V. had zero distribution in 2014 and continues to grow rapidly.

Liquid I.V.’s first product, Hydration Multiplier, optimizes water by using a calculated ratio of nutrients that deliver hydration more directly to cells. It is scientifically proven to hydrate individuals as much as 2-3 times more efficiently and effectively than water alone, the company claimed.

Hydration Multiplier is a lemon-lime flavored powder that is added to water. Liquid I.V. Hydration Multiplier is backed by several professional athletes, including New York Knicks guard Sasha Vujacic, ultra-marathoner Sally McRae and pro surfer Jamie Mitchell, the company stated.
 
In addition to Harris Teeter, Hydration Multiplier is available at 7-eleven, Bed Bath & Beyond, GNC, Whole Foods Market, Harmon, Bartell Drugs, Kinney Drugs, Bashas’ and a variety of local convenience stores.
 
Liquid I.V. also has a social impact mission, donating 30% of product to areas where individuals are suffering from dehydration. Since 2015 the company has donated nearly 50,000 servings of Liquid I.V. Hydration Multiplier to Haiti, for example.
 
 

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CRN promotes Supplement OWL product registry

BY Michael Johnsen

WASHINGTON — The Supplement OWL (Online Wellness Library) is growing as more than 50 companies are already on board to help create a more complete picture of the marketplace, the Council for Responsbile Nutrition announced Thursday.

“The Supplement OWL is an important self-regulatory initiative that starts with a simple premise: regulators need to know what ingredients and products are in the dietary supplement marketplace and who sells them,” stated Steve Mister, president and CEO CRN. “Because our members recognized the necessity for this initiative, CRN has invested in an advertising campaign to broaden our reach beyond our member companies.”

To help bolster additional participation, CRN is launching an industry-wide trade advertising campaign driving dietary supplement finished product manufacturers and marketers to a landing page where they can learn how to submit their product labels.

CRN partnered with BrandHive, a Utah-based marketing agency with  more than 20 years experience in the dietary supplement industry, to develop the media buy for the advertising campaign. The robust six-month campaign includes digital and print ads that will appear across a spectrum of supportive industry trade publications with a “Year of the OWL” concept developed in-house by CRN, advising that “it is wise to submit” labels to the registry.

"We were impressed by how cooperative and generous all of the trade media outlets were in working with us to generate interest in the Supplement OWL,” stated Judy Blatman, SVP, communications, who is overseeing the marketing efforts. “Clearly they recognize the Supplement OWL will raise the bar for the dietary supplement industry and they want to be part of making that happen.”

“Demonstrating a commitment to transparency with regulators illustrates a company’s confidence that its products are compliant with label regulations and reinforces our industry’s accountability to consumers," Mister said. "Having your products and their labels in the Supplement OWL shows registry users that you want your products to be viewed as part of the mainstream supplement marketplace and are willing to provide them for scrutiny.”

The Supplement OWL is being developed and administered by UL, a global independent safety science company, and is slated to go public in April. CRN anticipates the registry will include tens of thousands of labels by then. Companies are urged to start submitting labels now to ensure they are included before the product registry launches for public viewing.

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