BEAUTY CARE

Walgreens expands Hispanic-centric Televisa Consumer Products’ portfolio into select markets

BY Michael Johnsen

HOUSTON — Walgreens and Televisa Consumer Products on Friday announced an initiative to engage Hispanic customers and gain additional insight into the Hispanic community through the introduction of TCP’s health and wellness products.

Walgreens and Televisa Consumer Products are offering a line of over-the-counter and personal care products focused on Hispanic consumers at select stores. Products include haircare, skincare, cough/cold and pain/sleep items. Walgreens has recently expanded the availability of these products based on product performance in designated test stores.

"Walgreens stores serve virtually every customer demographic in the country, and this is another way for us to reach the Hispanic customer, in particular at specific locations," stated Paul Tiberio, Walgreens divisional VP inventory strategy and localization.

Televisa Consumer Products is a joint venture between Grupo Televisa and Genomma Lab Internacional that distributes Genomma Lab products in the U.S. market.


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BEAUTY CARE

NPD: Online sources grow in importance when buying anti-aging products

BY Antoinette Alexander

PORT WASHINGTON, N.Y. — Friends and family recommendations and the availability of samples may still be the leading purchase influencers for women looking to buy anti-aging facial skin care products. However, online sources appear to be making more of an impact compared with 2010, according to the Anti-Aging Facial Skincare Consumer Report by the NPD Group, a global information company.

The percentage of women who found information through searches done online increased the most since 2010, compared with other influences that either stayed the same or decreased slightly, according to the report. According to the findings, 58% of women said in 2012 that they are influenced by information found through searches done online compared with 52% in 2010.

In addition to information found through searches done online, more women today reported they are educated via Internet community websites, such as Facebook and Twitter (21% versus 16%); and blogs (19% versus 16%) as compared with two years ago.

In contrast, magazine/newspaper advertisements appear to have less of an impact today as compared with 2010 (50% versus 54%), the report found.

“Success in the anti-aging skin care category is largely governed by product efficacy perceptions,” stated Karen Grant, VP and senior global industry analyst for the NPD Group. “Women are willing to pay for products that they believe work. Effective products tend to generate buzz that leads to positive word of mouth, as well as online chatter with regard to reviews and blogs that serve as key influencers. As an industry, we want to continue to innovate and create products that address the wide variety of aging concerns for women of all ages and ethnicities.”


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Dove Hair Care celebrates launch of new Color Care collection

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove is celebrating its new Color Care collection, which promises to keep colored hair vibrant for up to eight weeks, by premiering a new video short that celebrates the many meanings of color at the Dove Color Care Salon this weekend.

The salon, part of the Talent Resources Gifting Suite open January 18 to 20, brings color to the winter white landscape of Park City’s premiere film festival and marks the launch of the new Dove Color Care collection.

At the Dove Color Care Salon, women will receive a wash and blow dry with new Dove Color Care products. Celebrity stylist Matt Fugate will be on-hand offering expert hair services and tips for maintaining vibrant color. Women will also be able to add a pop of vibrant color to their hair with clip-on colored hair pieces.

Attendees will get a first-look at the Dove Color Care video short, a 60-second commercial chronicling Kate Crofts, a woman who has been blind since birth, as she describes what different colors represent to her and how these make her feel. Her inspirational narrative is filmed among vivid scenery to show how she experiences color. It will begin running online later this month.

The Dove Color Care collection is comprised of four products available in food, drug, club and mass retailers: Dove Color Shampoo, Dove Color Care Conditioner, Dove Color Care Daily Treatment Conditioner, Dove Color Care Leave on Conditioner.


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