HEALTH

Walgreens direct messaging those social consumers ‘checking in’ at its stores

BY Michael Johnsen

NEW YORK — Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

According to the report, Walgreens sent out 5,000 messages in January via Twitter stating: "Check out Halls’ new cough drops in the cold aisle."

The tool is startup LocalResponse, and Walgreens is credited with being the first retailer to use the new service to publish deals or promotions for consumer packaged goods. Walgreens has an exclusive with LocalResponse for one year, the report added.

For the full report, click here. For a video of the Ad Age report, produced by Mashable Video, click here.

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SpermCheck Fertility introduced online, in stores this spring

BY Allison Cerra

CHARLOTTESVILLE, Va. — A new at-home test that analyzes a male’s sperm count has entered the market.

SpermCheck Fertility is an at-home, noninvasive screening test for men that’s designed to determine "normal" to "low" sperm count with 98% accuracy, according to the manufacturer. The 10-minute test indicates if sperm count is within “normal” range (at or above 20 million sperm per mL, which is the accepted standard for normal sperm count) or "low," which would indicate that a visit to the physician for further analysis of the man is in order. Currently available online at CVS.com and Walgreens.com, the product is rolling out to stores nationwide in April and carries a suggested retail price of $39.99.

“Men have historically avoided this type of semen analysis because it can be embarrassing and inconvenient for them to go to a physician or lab for this type of test, yet approximately 50% of all infertility problems are directly attributed to the male, and most of them are mainly due to low sperm count,” SpermCheck CEO Ray Lopez said. “With such high incidence of fertility issues, coupled with low incidence of male testing, we saw a great opportunity to provide couples with an at-home test that can provide information that is crucial for conception preparation, yet takes the stigma out of the test, since it is done in the privacy of their own home.”


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S.Fertility says:
Aug-23-2012 02:15 pm

We're excited about the possibilities that SpermCheck has for couples who are struggling to conceive, and we hope it helps avoid expensive and embarrassing doctors visits. We also have a coupon on our website that you can redeem at Walgreens or Kinney Drugs for a few dollars off! http://www.spermcheck.com/

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Abbott introduces Similac SimplySmart baby bottle

BY Allison Cerra

ABBOTT PARK, Ill. — Abbott has introduced a new BPA-free baby bottle, which includes several innovative features that are designed to improve the bottle-feeding experience.

The Similac SimplySmart bottle is designed for easy reading, cleaning and filling and includes the following features: an EasyMix mixing device designed to reduce bubbles and clumps; a Similac On-The-Go powder cap that can enough formula for an 8-oz. bottle; an Intellivent venting system to minimize a baby’s air intake; a SmartClose that prevents leaks and a naturally shaped nipple.

The Similac SimplySmart bottle is available for purchase nationwide online and in stores, including Target and Walmart.


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