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Walgreens’ Community Corner program highlights Hispanic-owned businesses

BY Allison Cerra

DEERFIELD, Ill. In line with Hispanic Heritage Month, Walgreens is expanding its Community Corner program, a supplier diversity initiative, to recognize products made by Hispanic-owned businesses.

Walgreens will recognize Hispanic vendor partners through print advertisements, in-store announcements, in-store product demonstrations and Walgreens.com, the drug store chain said. Additionally, Walgreens will offer the following products for 50% off from Oct. 1 through Oct. 15:

  • Arsa Canadian flaxseed with Mexican cactus by Arsa Distributing;
  • Eucalin kid’s syrup refreshing with lime flavor by Arsa Distributing;
  • Fungi nail double-strength anti-fungal solution by Kramer Labs;
  • RaZbaby Keep-it-Kleen pacifier by Razbaby;
  • Care Medical history bracelet by GC Publishers;
  • Zote laundry soap bar by Mercado Latino; and
  • Studio 35 and Octopus hair clips and accessories by Mercado Latino.

“These Community Corner events will provide a platform to showcase our Hispanic suppliers and promote an environment that enhances the development of a diverse group of entrepreneurs,” said Gleatha Glispie, Walgreens director of supplier diversity. “It also allows us to demonstrate the value of Walgreens as a health-and-wellness resource. It’s important to represent these important minority-vendor partnerships in such a visible and meaningful way for everyday shoppers. This is another example of the many ways we’re working to strengthen these relationships each day to help support the economic base of the communities we serve across our 7,500 stores.”

Walgreens also said that the events will include free health screenings for cholesterol, blood pressure, bone density, blood glucose levels, waist circumference and body mass index. The League of United Latin American Citizens, as part of its Latinos Living Healthy Initiative, will deliver an education campaign during the events about the increase of childhood obesity among Latinos and community health resources that can help overcome this epidemic.

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Kmart gets smart, uses its senses with private-label line

BY Allison Cerra

HOFFMAN ESTATES, Ill. — Kmart is introducing its private-label brand, Smart Sense, offering customers products for almost 20% less than the leading brand. The Smart Sense line currently consists of hundreds of products available in Kmart stores, and will expand to more than 1,200 items by early 2011.

"With the introduction of the Smart Sense line, Kmart is looking to offer a more affordable Kmart brand product assortment that will rival the quality of more nationally recognized brands," said Mark Snyder, chief marketing officer at Kmart. "While the Smart Sense line will offer the everyday essentials, Kmart is also taking it a step further by providing unique products that you wouldn’t typically expect to see under a store brand."

The Smart Sense line is part of the Kmart Smart Assist Savings Card loyalty program, which gives eligible unemployed customers a 20% discount off of more than 1,200 regularly priced, high-quality Kmart-brand grocery and drug store staples. The program was launched in 2009 and currently has more than 100,000 members.

In related news, Kmart-branded products also will be getting a new look that features brighter packaging, the company said.

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Odwalla adds two flavors to bars line

BY Allison Cerra

HALF MOON BAY, Calif. Odwalla is expanding its bars line with two new flavors.

Odwalla’s new chocolate peanut butter protein bar features 12 g of protein and contains calcium and vitamins E, B6 and B12, all delivered in a chocolate peanut butter decadence. The blueberry swirl superfood bar from Odwalla contains calcium, folate and vitamins A, C and E, and features the swirling flavor of blueberries with a bonanza of nutritious organic oats, dates and crisp rice, the company said.

 

Both bars hit store shelves this month and are available in natural food stores, select supermarkets and specialty outlets nationwide with a suggested retail price of $1.39, along with such other Odwalla bars as Mocha-walla, banana nut and berries GoMega.

 

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