News

Walgreens is coming out swinging in 2013

BY Michael Johnsen

WHAT IT MEANS AND WHY IT’S IMPORTANT — 2012 was a tough year for Walgreens. The Chicagoland retailer took a stand against a major PBM and took it on the chin. But that entire time, while the company did what it thought was right to protect the value of the services it provides today, Walgreens continued to focus on developing a better retail pharmacy experience with many new product offerings and services that is setting the stage for tomorrow. Well Experience and flagship stores. Pharmacists practicing at the top of their license. Health ambassadors in the aisle. Fresh. Take Care Health clinics. Specialty pharmacy. Multichannel retailing. And most recently, the Balance Rewards loyalty card. CEO Greg Wasson said 2013 will be a better year for the company. DSN believes he’s right.

(THE NEWS: Walgreens all systems go for 2013; reports 4Q, annual sales. For the full story, click here.) 

There aren’t many facets of the business where Walgreens is not fielding a best-in-class proposition. While having proactive, pro-patient pharmacists in the store is not exclusive to Walgreens, positioning those pharmacists in front of the bench is (at least for now). Walgreens isn’t the only pharmacy retailer with health ambassadors actually in the aisles, but how many chains not based in Boulder, Colo. add to that a beauty adviser? And how many retailers  never mind retail pharmacy operators,but of overall retailershave been as engaging with multichannel retailing as Walgreens? Customer access to in-store inventory. Multi-platform shopping app. Web pickup. Pharmacist consultation online. A photo finishing functionality that has been opened to app developers  because those $70 digital frames haven’t caught on entirely, people still need snapshots and frames to bring that little bit of personality to their desktops, you know?

And it doesn’t stop there. 

Perhaps the only facet of Walgreens’ business that is not yet best-in-class is its loyalty card program, which as of Oct. 1 is only two weeks old. But since Walgreens started accepting loyalty card applications at the top of September, the company has processed 12 million new memberships. CVS’ ExtraCare Card currently stands at the peak of the loyalty mountain with some 70 million active members and 15 years of customer data, while Rite Aid has approximately 25 million active cardholders and two years of data. If you check out either of those programs, they’re both well-established and, frankly, good. So Walgreens has its work cut out for itself as it throws its heft into the loyalty card ring. 

If you’re thinking we’ve drunk the Kool Aid, then we’re thinking you need to dump your cup into that punch bowl, too. There are a good number of ways Walgreens is helping transform what it will mean to be a retail pharmacy operator in 2014, the year healthcare reform as it stands today will generate a whole host of new patients.  

In fact, if you want to thumb through a comprehensive report that covers each facet of Walgreens’ business (including their loyalty card), you should check out our Sept. 24 issue with exclusive Walgreens coverage. 

Have you had a sip of the Kool Aid yet?

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

OncoGenex starts phase-3 trial of lung cancer drug

BY Alaric DeArment

BOTHELL, Wash. — Drug maker OncoGenex Pharmaceuticals has started its third late-stage clinical trial of a drug for treating a type of lung cancer.

OncoGenex announced Friday the initiation of the phase-3 "ENSPIRIT" trial of custirsen in patients with nonsmall cell lung cancer that has spread to other parts of the body, also known as metastasis, and whose disease has progressed after initial treatment with chemotherapy has failed.

The trial, which will enroll about 1,100 patients, will combine custirsen with docetaxel, a common second-line chemotherapy drug in NSCLC.

"Despite breakthroughs in molecular targeting for advanced NSCLC, most patients require chemotherapy, and unfortunately, often progress to require second-line treatment," OncoGenex EVP and chief medical officer Cindy Jacobs said. "Given custirsen’s enhancement of taxanes pre-clinically as well as with a wide range of anti-cancer agents, even in chemo-resistant models, we are eager to learn if custirsen can improve docetaxel outcomes in patients with progressive NSCLC."

The company is conducting two other phase-3 studies: "SYNERGY," which will evaluate custirsen in patients with castrate-resistant prostate cancer receiving first-line docetaxel chemotherapy; and "AFFINITY," which will investigate the drug combined with Sanofi’s second-line chemotherapy drug Jevtana (cabazitaxel) in patients with CRPC.


Interested in this topic? Sign up for our weekly DSN Collaborative Care e-newsletter. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

FDA approves two generic hypertension drugs from Mylan

BY Alaric DeArment

PITTSBURGH — Generic drug maker Mylan has received regulatory approval for a drug used to treat high blood pressure, also known as hypertension, the company said Friday, saying that it would launch both drugs immediately.

Mylan said the Food and Drug Administration approved its irbesartan tablets in the 75 mg, 150 mg and 300 mg strengths and irbesartan and hydrochlorothiazide tablets in the 150 mg/12.5 mg and 300 mg/12.5 mg strengths. The drugs are respectively generic versions of Sanofi’s Avapro and Avalide.

Avapro is used to treat hypertension in patients with Type 2 diabetic nephropathy, while Avalide is used to treat hypertension in patents whose disease is inadequately controlled with a single drug or who are first starting therapy and need multiple drugs to control blood pressure.

Irbesartan tablets had sales of about $400.7 million during the 12-month period ending in June 2012, while irbesartan and hydrochlorothiazide tablets had sales of about $117.4 million during the same time, according to IMS Health.


Interested in this topic? Sign up for our weekly DSN Collaborative Care e-newsletter. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?