HEALTH

Walgreens collaborates with two groups to drive flu prevention, boost awareness

BY Jim Frederick

DEERFIELD, Ill. Underscoring its determination to be the nation’s premier source of flu immunization services, Walgreens on Thursday revealed it is working with the National Foundation for Infectious Diseases to educate the public and health professionals about flu prevention resources. In addition, Walgreens has joined with Families Fighting Flu, a nonprofit organization of families and healthcare practitioners, to heighten flu awareness and encourage vaccinations for children and families.

 

In a flu season kickoff, NFID held its annual news conference in Washington, D.C., on Thursday. Health experts at the event discussed immunizations as the best protection against flu viruses and offered new information from the medical community. They also highlighted the complementary role that Walgreens and other pharmacies now play for immunization services within the U.S. healthcare system.

 

 

“Working with NFID and Families Fighting Flu –– and through ongoing efforts with the medical community and government agencies –– we’ll continue to arm the public with the information they need to protect themselves,” said Kermit Crawford, Walgreens president of pharmacy services. “With new [Centers for Disease Control and Prevention] recommendations, an all-in-one vaccine and unprecedented access to flu shots, our goal is to achieve higher immunization rates that can lead to a lower incidence of flu in the United States this season.”

 

 

Walgreens pharmacists, along with clinicians at its in-store Take Care Clinics, provided some 7 million vaccinations during the 2009-2010 flu season. This year, the company has set a much higher goal: to immunize 15 million Americans nationwide.

 

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Enzymedica encourages consumers to take digestive health challenge

BY Michael Johnsen

PORT CHARLOTTE, Fla. Enzymedica on Tuesday launched a campaign to drive awareness around enzymatic therapy as a way to improve overall digestive performance through the company’s 14-day “Take the Digest Challenge!”

 

For consumers taking the challenge, Enzymedica recommended its Digest Basic formula along with every meal or large snack for 14 days. Within the first two weeks, consumers should realize reduced digestive distress, increased energy and improved regularity, the company stated.

 

 

“Enzymes perform a multitude of functions in the body,” noted Kelly Crinnion, a representative for Enzymedica. “They aid everything from digestion to healthy energy levels. A daily enzyme supplement like Enzymedica’s Digest Basic provides the body [with] needed support,” she said. “Promoting proper digestion will encourage a healthy intestinal environment. … This can help relieve occasional constipation and irregularity.”

 

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New PowerBar High Intensity rolls into retail

BY Michael Johnsen

FLORHAM PARK, N.J. Nestle Performance Nutrition on Tuesday announced its entry into the sport dietary supplement category with the launch of a line of dietary supplements under the brand PowerBar Elite Series High Intensity. Formulated with sustained-release beta alanine for endurance, the line will carry the NSF Certified for Sport certification for sports nutrition products.

 

"With studies published in the last couple of years, the amino acid beta alanine appears to be joining a small list of nutritional ingredients with good scientific support for helping athletes perform at their best," stated Eric Zaltas, business development director for Nestle Performance Nutrition. "Providing the sustained-release form of beta alanine and gaining NSF certification were important considerations for us as we move into the sports dietary supplement category."

 

 

Studies suggest beta alanine supplementation can enhance performance in efforts lasting between one minute and 10 minutes, such as cycling over the top of a hill, high-intensity interval training or in sports events falling within this range.

 

Each PowerBar High Intensity two-tablet serving provides 1.6 g of beta alanine. For optimum results, athletes should take two tablets twice daily for the first four weeks and two tablets once per day thereafter. With this regimen, athletes typically see results in four to eight weeks.

 

The supplement started shipping in September through sports specialty retailers and PowerBar.com for a suggested retail price of $39.99 per 56-serving bottle.

 

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