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Walgreens challenges Coca Cola, Wrigley to get ‘Seriously Silly’

BY Michael Johnsen

 
 
DEERFIELD, Ill. – Walgreens' on Wednesday challenged fellow Chicago native Wrigley Co. and Atlanta's very own Coca Cola Co. to a "Red Nose Rumble." The two iconic brands were called to the comedy carpet to get "seriously silly" April 6 on their respective social media outlets in support of eliminating children's poverty. 
 
Walgreens president Alex Gourlay and Richard Ashworth, Walgreens president pharmacy and retail operations, promised to raise more than $20 million in Red Nose sales this year in support of eliminating children's poverty, as they outlined their internal challenge to Walgreens employees and staff to get their silly on. "We're really engaging our team members to sell 15 million Red Noses and raise at least $20 million to help keep children out of poverty," Gourlay said. 
 
"Next Wednesday, April 6, we're going to be watching social media to see just how 'seriously silly' all of you guys can get," Ashworth reported. 
 
Think Coca Cola and Wrigley are up to the challenge? 
 
Just two days ago, Coca Cola posted this video on their YouTube: 
 

 
 
And Wrigley is no slouch when it comes to resonating ad campaigns. Their latest ad campaign for Extra Gum features vocalist Haley Reinhart singing "Can't Help Falling in Love" in support of #GiveExtraGetExtra. 
 
 

 
 
 
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Why Costco won’t have a problem with California’s $15 minimum wage

BY Marianne Wilson

In a history-making move that would have a direct impact on the retail industry and food service sector, the state of California has moved closer to raising the statewide minimum wage to $15 an hour by 2022.
 
But the increase, which would give California the highest minimum wage of any state in the nation, won’t have much much of a financial impact on Costco Wholesale Corp., according to The Street. That’s because the retailer already pays its workers well above the average. In fact, the average hourly wage for a Costco worker in California is already $22.50.

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Amazon to add yet another center to sprawling distribution network

BY Dan Berthiaume

A few days after announcing a new fulfillment center in Edgerton, Kansas, Amazon.com is unveiling plans for another new center that will serve customers a little further west.
 
Amazon plans to open a seventh California fulfillment center in San Bernardino, where the company launched its first Golden State fulfillment center in the state in 2012. The retailer currently employs more than 12,000 full-time hourly associates at its six existing California locations and says it will hire more than 1,000 full-time employees in the new San Bernardino facility.

Employees at the 1.1 million-square-foot San Bernardino fulfillment center will pick, pack, and ship smaller customer items, such as books, electronics and toys.

“San Bernardino has proven to be an important part of Amazon’s growth in California, and we are proud to continue creating jobs and helping support the economy here in the Inland Empire,” said Akash Chauhan, Amazon’s VP of North American operations. “Over the past three and a half years, we have built a network of top-notch fulfillment centers across the state.”

Outside of San Bernardino, Amazon’s other California fulfillment centers are located in Tracy, Patterson, Moreno Valley, Redlands and Rialto. Amazon reportedly operates nearly 100 fulfillment centers across the U.S.

“We are excited Amazon continues to view San Bernardino as a great place to do business and we’re proud to be part of Amazon’s history and future,” said Mayor R. Carey Davis of San Bernardino. “The company continues hosting a robust public tours program, donating needed items and volunteer hours to local charities, and supporting local businesses on a regular basis.”

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