Walgreens to carry Neptune’s omega-3-heavy Schiff MegaRed
LAVAL, Quebec Neptune Technologies & Bioressources on Monday reported that its distributor Schiff Nutrition has launched Schiff MegaRed containing Neptune Krill Oil in Walgreens.
“We continue to execute on our expansion strategy to seek strong penetration in mass retail channels, and now with distribution in Costco and Walgreens, the consumer mass market represents a fast growing sales segment for Neptune driven by brand recognition and consumer acceptance,” stated Thierry Houillon, Neptune’s vice president of nutraceuticals. “Premium products within the worldwide marine omega-3 market such as Neptune Krill Oil are gaining major market share driven by consumer demand for natural health and wellness products with proven therapeutic benefits,” he said, noting that the high-end omega-3 market is growing at an annual rate of between 20 and 30 percent.
Duane Reade to carry Florastor probiotics
SAN BRUNO, Calif. Biocodex, the French maker of the popular yeast-based probiotic products Florastor and Florastor Kids, recently started shipping products to New York City-based Duane Reade.
This new retail development is a result of local support from the Biocodex sales force and its work with Morgan “We’re very excited about this deal with Duane Reade,” stated Mary Berry, U.S. marketing manager for Biocodex. “It’s a great opportunity for the Florastor brand to reach a new consumer base. … Our acquisition of Duane Reade shelf space will elevate Florastor from its present position as a ‘behind the counter OTC’ product, to a highly profitable ‘on-shelf’ SKU.”
Duane Reade will stock Florastor and Florastor Kids in the digestive (anti-diarrheal) set, near products like Imodium, reported Mark Schumacher, the digestive care category manager at Duane Reade.
“Florastor is typically recommended by doctors and pharmacists for the prevention and management of diarrhea, which is why we think it’s a natural fit for the anti-diarrheal aisle in Duane Reade stores, rather than in the vitamin/supplement section,” Schumacher said. “By placing Florastor on shelves in the digestive set, we’re providing our consumers with an alternative and more natural way to prevent and treat diarrhea and its symptoms.”
LifeScan unveils new colors for glucose monitors
MILPITAS, Calif. LifeScan on Friday introduced two new colors for its line of OneTouch UltraMini Meters—purple twilight and blue comet.
The two new colors were included in response to consumer preferences. During the 2007 “What’s Your Color?” Giveaway, an online sweepstakes in which 10,000 winners received a OneTouch UltraMini Meter in the color of their choice, entrants were also asked to vote for their favorite future color offerings, and purple topped the list.
In subsequent customer feedback and market research, LifeScan also found that purple was the top requested color among women and blue was the overall most-requested color among both men and women.
“By providing people with product choices that reflect their individual taste and sense of style, we hope to help make glucose monitoring feel a little less clinical and a lot more personal,” stated Kim Mullarkey, LifeScan vice president of U.S. marketing.
Since the introduction of colors in 2007, the OneTouch UltraMini Meter has become the No. 1 selling blood glucose monitor nationwide, the company stated.