News

Walgreens and UnitedHealthcare partner on health incentive program

BY Michael Johnsen

 

 
 
DEERFIELD, Ill. — Walgreens and UnitedHealthcare on Monday announced a partnership that will integrate the company's respective reward programs that incentivize healthier behaviors. 
 
People enrolled in UnitedHealthcare’s fully insured plans in Arizona and Illinois can soon earn Walgreens Balance Rewards points for completing certain healthy activities. Plan participants will have the opportunity to redeem points and save on merchandise at Walgreens in-store or online.
 
Walgreens and UnitedHealthcare’s collaboration will integrate Walgreens Balance Rewards for healthy choices with UnitedHealthcare’s Reward Me to help people adopt healthy behaviors. UnitedHealthcare plan participants in Arizona and Illinois can access the program via the Reward Me tab on UnitedHealthcare’s mobile app Health4Me and earn Walgreens Balance Rewards loyalty points by completing healthy activities such as daily exercise, eating fruits and vegetables, and logging sufficient sleep. 
 
“Through our Balance Rewards for healthy choices initiative, Walgreens encourages participants to adopt simple steps that can positively affect a person’s health, and collaborating with leading health plans such as UnitedHealthcare can further enhance the reach and impact of these programs,” stated Adam Pellegrini, divisional VP digital health for Walgreens.
 
Walgreens and UnitedHealthcare’s collaboration is helping to meet the growing demand for meaningful and relevant rewards that are easy to access and redeem both online and offline, and highlights how health plans and employers are using incentives to encourage healthy behaviors among their employees and plan participants. The use of corporate wellness incentives has doubled since 2009, with employees earning $594 in incentives each year on average, according to a recent study from the National Business Group on Health.
 
Walgreens Balance Rewards for healthy choices is a first-of-its-kind program that encourages simple steps, or “micro-habits,” that have the potential to lead to a healthier life. Health plans have the ability to define activities for their plan customers to earn Balance Rewards points to help health plans meet higher patient engagement, as well as HEDIS and 5 Star Medicare quality goals. 
 
UnitedHealthcare’s Reward Me, available through the Health4Me mobile app, is a health-incentive initiative that enables plan participants to keep track of their physical activity, healthy food selections and other lifestyle choices that promote better well-being, and in the process earn discounts on products and services, including up to 
50% off merchandise at a variety of national and local retailers. Health4Me is available on iPhone and Android devices to UnitedHealthcare plan participants and all consumers nationwide, to help people make more informed choices regarding their care. 
 
“We have seen that rewarding healthy behavior can help people make sustained, positive behavior change,” said Vidya Raman-Tangella, head of the Innovation Center of Excellence for UnitedHealthcare. “Our collaboration with Walgreens will play an important role in encouraging consumers to take a more active role in their overall health and well-being, and realizing the promise of a truly activated, engaged and supported consumer.”
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

H.D. Smith names head of category leadership team

BY Antoinette Alexander

SPRINGFIELD, Ill. — Wholesaler distributor H. D. Smith promoted Dmitrey Kuznetsov to SVP, category management, the company has announced.



In this role, he is responsible for implementing company strategy to build mutually profitable relationships with H. D. Smith’s suppliers, through strong relationships, in coordination with the company’s sales, marketing and purchasing departments. Kuznetsov drives the development and implementation of programs, services and other business solutions to meet the company’s gross margin and profit objectives.



Most recently in the role of VP, generic pharmaceuticals, Kuznetsov worked to enhance H. D. Smith’s generic pharmaceutical offerings. In addition to generic sourcing, he was responsible for the commercialization of generics. He developed programs and pricing initiatives to optimize generics for H. D. Smith’s customers.



Kuznetsov joined H. D. Smith in 2012 as VP, generic pharmaceuticals sourcing, and was responsible for the development, implementation and management of the generic pharmaceuticals sourcing strategy. He led the team in establishing key strategic relationships with trading partners that resulted in H. D. Smith’s competitive generics portfolio. In addition, his team negotiated improved terms and conditions with top trading partners.



“Dmitrey brings extensive leadership to this position, and his fresh outlook on our manufacturer partnerships will steer the company toward prosperous endeavors,” stated Chris Smith, president and CEO, H. D. Smith. “He is also very skilled at hiring and developing talented teams.”

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Bob Miller named CEO of Albertsons, NAI and Safeway

BY Antoinette Alexander

 

BOISE, Idaho — AB Acquisition LLC — parent company of Albertson's LLC, New Albertson's Inc. and Safeway (collectively Albertsons) — announced on Friday that Bob Miller, the company's current executive chairman, will assume the additional role of CEO, effective immediately.

Robert Edwards, who had been appointed CEO at the transaction close, will continue on with the company as vice chairman providing counsel to the board and the organization on key strategic and integration matters.

"As CEO of Safeway, Robert made tough decisions that led to significant improvements in Safeway's shareholder value and positioning the company for the future," stated Miller. "The last year has been a time of great change for our companies, and we appreciate Robert's leadership during this critical time."

Added Edwards, "It's been a privilege to work with Bob and our teams as we've brought these companies together, and I'm extremely proud of the work we've completed and the foundation we've created for the future. We've made significant strides in the time since the merger has closed, and I feel comfortable turning my focus to other matters that will be of the best benefit to the company."

Albertsons also announced the restructuring of its executive leadership team, introducing the Office of the CEO to support the day-to-day operations of the company's 14 divisions and 2,200 stores.

In addition to Miller, the Office of the CEO will be comprised of Wayne Denningham, COO for all of the company's regions; Justin Dye, chief administrative officer; and Shane Sampson, chief marketing and merchandising officer. Jim Perkins and Kelly Griffith will continue to serve as EVPs of operations for the company's regions and will now report to Denningham.

Denningham began his career with Albertson's in 1977 as a courtesy clerk and worked his way up in the organization, ultimately serving as president of the Dallas-Fort Worth division, and joined Albertson's LLC in 2006. He led the Rocky Mountain and Florida divisions before being named president of the company's Southern division in 2010. Denningham was named resident of the Southern California division in March 2013 and assumed his current role overseeing operations for the South Region at the Safeway transaction close in January 2015.

Dye joined Albertson's LLC in 2006, playing an integral role in the acquisition and formation of the company and assuming the role of chief strategy officer. In 2013, he was named COO of New Albertson's, Inc., and assumed responsibility for leading the turnaround of the company's pharmacy business across all banners — ACME Markets, Jewel-Osco and Shaw's/Star Market chains. In February 2015, he was appointed chief administrative officer with responsibility for IT, supply chain, corporate development, real estate and integration management.

Sampson built his career with Albertson's Inc., working his way up through the company's ranks, culminating in serving as president of both the Florida and Intermountain Divisions.  He left the company in 2002, and spent several years with Sam's Club. He returned to Albertson's LLC's Southern division at its inception and served as VP of merchandising and marketing when he left to accept the role of SVP of sales and operations at Ahold's Giant of Landover banner. In 2013, Sampson rejoined the Albertsons team when he was tapped for president of Shaw's and Star Market, and in 2014, he moved to Chicago upon being named president of Jewel-Osco. In January 2015, Sampson was appointed EVP, marketing and merchandising.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?