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Walgreens’ ‘Less Hassle, More Time’ campaign wins Gold ARF David Ogilvy Award

BY Michael Johnsen

NEW YORK — Walgreens’ “Less Hassle, More Time” campaign — which was based in part on insights from GfK’s Health team — won a Gold ARF David Ogilvy Award Tuesday night, GfK announced. The Ogilvy Awards recognize extraordinary or creative use of market research in ad campaign development.

GfK was one of four firms providing insights for the Walgreens campaign; the ad testing research was managed by Debbie Densmore of GfK Health (Market Access). Havas Life was the agency of record.

The Ogilvy Awards were presented at the Marriot Marquis in New York as part of the annual ARF Re:Think conference.

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Line developed by plastic surgeon battles thinning hair

BY Antoinette Alexander

LOUISVILLE, Ky. — Renessence LLC has announced the launch of the Renessence Hair Renewal System, a plastic surgeon-formulated line that employs stem cell technology to battle hair loss.

A three-step shampoo/conditioner/serum treatment, Renessence is formulated with a blend of proprietary renewal peptides that promise to stimulate hair follicle stem cells for new hair growth in as little as two months, according to the company.

Residing in an all-new cosmetic category the company has named "hair renewal," Renessence is for men and women of all ages with varying stages of thinning hair and also acts as a hair loss preventative.

Founder Gregory Bays Brown, a plastic surgeon and scientist, created Renessence. Twenty years ago, Brown created a plastic surgeon-formulated skin care product that merged biotechnology with beauty.  As with Brown’s skin care line, biotechnology is the foundation of Renessence, a distinction that the company says sets it apart from other existing hair loss products on the market.

The face of the brand is celebrity stylist Jordan Blackmore, who holds the issue of hair loss extremely close as his own personal history with it has played a significant role in his styling approach. A protege of hair guru Oribe, Blackmore owns Three Squares Studio in New York City, and his roster of celebrity clients includes Nascar’s Jeff Gordon, fashion designer Marc Jacobs and actress/singer Selena Gomez.

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Carex Health Brands merges with DME channel supplier Roscoe Medical

BY Michael Johnsen

STRONGSVILLE, Ohio — Roscoe Medical and Carex Health Brands on Thursday announced the merger of the two companies. Terms of the merger are not being disclosed.

“This transaction presents an opportunity to offer even greater combined value to our customers by offering Carex Health Brand products to the DME dealer channel, where many dealers are looking to increase their retail (cash) business,” said Paul Guth, president and CEO of Roscoe Medical. “It aligns our goal of providing innovative solutions to our dealers as we continue to invest in the industry.”

“The Roscoe brand has long been admired for many of the same values as Carex including quality, value and integrity,” said Matt McElduff, president of Carex Health Brands. “We are very excited by the opportunities this merger creates, bringing Carex into many new product categories we haven’t been in before. In addition, there is very little channel or product overlap between Roscoe and Carex.”

Key strategic benefits of the merger identified by the companies include an expanded product offerings and larger market distribution footprint. The diversified products and larger market distribution footprint of the combined organization will strengthen the company’s ability to serve home healthcare customers across North America. And the anticipated pooling of the combined organization’s research and technology will help to streamline product development and better address the evolving needs of a continual growing consumer demographic.

The merger also will allow the combined company to pursue growth opportunities while continually investing in the HME industry.

Paul Guth will serve as CEO of the new company and president of Roscoe Medical. Matt McElduff will continue to be president of Carex Health Brands. The combined company’s management team will remain in place.

 

 

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