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Wal-Mart offers new program for people with hearing loss

BY Allison Cerra

BENTONVILLE, Ark. Wal-Mart is letting customers open their ears with a new program for people suffering from hearing loss.

Hear at Last, an affordable option for many with substantial hearing loss, allows customers to conveniently get tested and fitted for a digital hearing aid in a hour’s time.

The concept, developed by Robert J. Oswald and Dr. Randy Lacey, one of the founding fathers of LensCrafters, will be made available to  Wal-Mart customers across the country. A total of 15 Wal-Mart stores, including two Sam’s Clubs, will open this month through January. In Canada, there are currently seven locations in Ontario, and three more will open this week, according to a company spokesperson.

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CVS launches campaign recognizing women’s roles as caregivers

BY Antoinette Alexander

WOONSOCKET, R.I. CVS officially launched on Tuesday a new campaign honoring women, who make most of the health care decisions in their families.

The multi-faceted national campaign, dubbed “For All the Ways You Care,” recognizes women’s roles as nurturers and caregivers.

“Our research showed that women find enjoyment and reward in their roles as caregivers, despite sacrifices,” stated Helena Foulkes, senior vice president of marketing and operation services for CVS. “This campaign is an opportunity to celebrate these women and to show that we understand what it means to care.”

The campaign includes a television ad portraying a woman’s acts of caring. At the end of the ad, the woman is revealed to be a CVS pharmacist. The television spots will air during prime time national programming reaching women aged 35 and older. Such programs include “Dancing with the Stars,” “Extreme Makeover Home Edition,” and the “Oprah Winfrey Presents: Mitch Albom’s For One More Day.”

The campaign also includes a new Web site where people can share stories and inspiration. The site, located at www.ForAllTheWaysYouCare.com, will further develop over time as an online community dedicated to caring. In 2008, CVS will honor 10 people for their inspirational stories, selected by a panel of women. Online banner ads and CVS marketing vehicles will drive traffic to the site.

Hill Holiday of Boston created the campaign for CVS. Acme Filmworks of Los Angeles designed animation for the campaign. Recording the “Ordinary Miracle,” for the television spot was singer and songwriter Kathy Fisher.

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Target to offer flu shots at more than 1,300 locations

BY Drew Buono

MINNEAPOLIS Target will be hosting Flu Shot Clinics throughout October in approximately 1,380 stores of the company’s 1,537 stores in preparation for the upcoming flu season.

Theraflu will sponsor the event in partnership with Novartis. Northstar Partnering Group will provide certified healthcare professionals to administer the shots.

The clinics will be held on Oct. 13, 20 and the 27th, on a first come, first served basis. People aged 9 years and older are eligible for the shot, which will cost $29. Guests with qualifying health insurance plans may be entitled to receive the shot for a reduced cost, depending on their coverage. Guests are encouraged to visit target.com/flushot or call 1-877-RX-TARGET to learn more about participating locations and scheduled dates in their area.

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