CENTER STORE

Wal-Mart Foundation expands hunger relief efforts

BY Allison Cerra

BENTONVILLE, Ark. The Wal-Mart Foundation is donating $7.8 million to support food banks and provide healthy summer meals to children who receive free or reduced-price lunches during the school year.

Through partnerships with Boys & Girls Clubs of America, Feeding America and local nonprofits in the 10 states where children are most at risk of hunger, Walmart and The Wal-Mart Foundation will help assure that their neighbors and those in local communities have access to nutritious food.

As more Americans rely on hunger-relief organizations to provide for their families during these tough economic times, Walmart’s philanthropic arm is expanding its hunger relief efforts in three ways:

  • Feeding Hungry Children – A $1.2 million grant to Boys & Girls Clubs of America that will purchase healthy meals for more than 93,000 children who are being serviced by 350 Boys & Girls Clubs Chapters across the United States this summer. An additional $250,000 in grants will be awarded to summer feeding programs in Texas, Mississippi, the District of Columbia, Tennessee, Arizona, South Carolina, Louisiana, Missouri, Maine and North Carolina — the top states for child hunger, according to Feeding America.
  • Food Bank Support – A $3 million commitment is expected to deliver more than 30 new refrigerator trucks to food banks across the United States, enabling donated food to be transported safely to food pantries, soup kitchens and other agencies served by Feeding America.
  • Food Donation – Walmart stores and Sam’s Club locations expect to meet their goal of 90 million lbs. of food donated by December. To date, the company’s food donation program has provided more than 59.8 million lbs. of fresh produce, meat and other nutritious foods to U.S. food banks.

“We continue to see the impact that the economy is having on our neighbors. They are stretching their budgets and looking to us for help in our stores and through our giving,” said Margaret McKenna, president of The Wal-Mart Foundation. “Hunger relief is a cause that enables our company’s strengths to work for the greater good. From supporting summer feeding programs to donating food, we’re committed to doing all we can to help end hunger for our nation’s children, parents, homeless and all who have found themselves in need.”

KelloggsDRSNhttp://www.centerstoregrowth.com

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Eukanuba launches iPhone application

BY Allison Cerra

DAYTON, Ohio Want to know the best parks to take a four-legged friend? There’s an app for that.

Eukanuba, a Procter & Gamble pet food manufacturer, announced Tuesday the launch of its Apple iPhone application, Eukanuba OFF LEASH. Users simply tap into the “Locate Me” feature and within seconds, the five nearest dog parks will populate the screen, complete with a map and driving directions. In addition to finding dog parks for man’s best friend, users can access Eukanuba TV 24-hours a day and see original content that is all-things-dog, including “Planet Puppy,” “Champions and Heroes,” “Eukanuba Legacy” and more.

“Eukanuba OFF LEASH makes it easier and instantaneous for on-the-go pet owners to enjoy the outdoors and be active with one of their best friends – their dog,” said Dave Minifie, Eukanuba associate marketing director. “Everyone here at Eukanuba is passionate about dogs and their overall wellness, and because of that, we work hard to ensure we’re continually offering innovative and premium pet care products to meet the needs of our consumers.”

The Eukanuba OFF LEASH iPhone application can be downloaded for free at www.eukanuba.com. The application is available for all iPhone and iPod Touch users. OFF LEASH fans also are encouraged to share their favorite dog parks so that they are added to the evolving park database. Eukanuba will refresh the database with new dog parks every two-to-three weeks.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Gabrielle Reece to be featured in PureVia print ads

BY Allison Cerra

CHICAGO Whole Earth Sweetener Co. announced health icon and beach volleyball champion Gabrielle Reece will be featured au naturale in bold print advertisements for its all-natural product.

The company’s natural sweetener, PureVia, hit store shelves in late 2008, and is now available in the sweetener aisles of grocery and mass merchandise stores across the United States.

“Gabrielle proves in this campaign that natural is beautiful,” said JJ Betts, PureVia brand director for Whole Earth Sweetener Co. “Gabrielle’s dedication to healthy living and fitness is an inspiration. She has become a symbol of natural health and beauty, which makes her the ideal face of PureVia.”

PureVia advertisements showing Reece painted in stevia leaves will appear in prominent women’s lifestyle magazines beginning in August, including SELF, Allure, Lucky, Gourmet, Bon Appetit and Cookie.

Suitable for diabetics and individuals with gluten allergies, PureVia is offered in 40-, 80- and 300-stick cartons for a suggested retail price of $3.99, $6.99 and $15.99, respectively.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?