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Wal-Mart Foundation expands hunger relief efforts

BY Allison Cerra

BENTONVILLE, Ark. The Wal-Mart Foundation is donating $7.8 million to support food banks and provide healthy summer meals to children who receive free or reduced-price lunches during the school year.

Through partnerships with Boys & Girls Clubs of America, Feeding America and local nonprofits in the 10 states where children are most at risk of hunger, Walmart and The Wal-Mart Foundation will help assure that their neighbors and those in local communities have access to nutritious food.

As more Americans rely on hunger-relief organizations to provide for their families during these tough economic times, Walmart’s philanthropic arm is expanding its hunger relief efforts in three ways:

  • Feeding Hungry Children – A $1.2 million grant to Boys & Girls Clubs of America that will purchase healthy meals for more than 93,000 children who are being serviced by 350 Boys & Girls Clubs Chapters across the United States this summer. An additional $250,000 in grants will be awarded to summer feeding programs in Texas, Mississippi, the District of Columbia, Tennessee, Arizona, South Carolina, Louisiana, Missouri, Maine and North Carolina — the top states for child hunger, according to Feeding America.
  • Food Bank Support – A $3 million commitment is expected to deliver more than 30 new refrigerator trucks to food banks across the United States, enabling donated food to be transported safely to food pantries, soup kitchens and other agencies served by Feeding America.
  • Food Donation – Walmart stores and Sam’s Club locations expect to meet their goal of 90 million lbs. of food donated by December. To date, the company’s food donation program has provided more than 59.8 million lbs. of fresh produce, meat and other nutritious foods to U.S. food banks.

“We continue to see the impact that the economy is having on our neighbors. They are stretching their budgets and looking to us for help in our stores and through our giving,” said Margaret McKenna, president of The Wal-Mart Foundation. “Hunger relief is a cause that enables our company’s strengths to work for the greater good. From supporting summer feeding programs to donating food, we’re committed to doing all we can to help end hunger for our nation’s children, parents, homeless and all who have found themselves in need.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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FDA warns consumers not to eat two brands of pistachios

BY Alaric DeArment

ROCKVILLE, Md. The Food and Drug Administration has warned consumers not to eat two brands of pistachios that may have mixed with pistachios recalled earlier this year amid a Salmonella scare.

The FDA said Anaheim, Calif.-based Orca Distribution West received and repackaged pistachios by Setton Pistachio of Terra Bella, which were recalled when supplies were found to be contaminated with Salmonella bacteria. The pistachios are sold under Orca’s California Prime Produce and Orange County Orchards brands in 6 oz. Ziploc bags, with the UPC number 8 10826 01116 2 and sell-by dates of July 30 and Aug. 30.

The FDA and California Department of Public Health launched an investigation of Setton in March when Kraft Foods reported that its Back To Nature Trail Mix had Salmonella, prompting Setton to voluntarily recall about 1 million lbs. of pistachios. The FDA found the recent contamination at Orca during a routine audit to follow up on the Setton recall.

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Gabrielle Reece to be featured in PureVia print ads

BY Allison Cerra

CHICAGO Whole Earth Sweetener Co. announced health icon and beach volleyball champion Gabrielle Reece will be featured au naturale in bold print advertisements for its all-natural product.

The company’s natural sweetener, PureVia, hit store shelves in late 2008, and is now available in the sweetener aisles of grocery and mass merchandise stores across the United States.

“Gabrielle proves in this campaign that natural is beautiful,” said JJ Betts, PureVia brand director for Whole Earth Sweetener Co. “Gabrielle’s dedication to healthy living and fitness is an inspiration. She has become a symbol of natural health and beauty, which makes her the ideal face of PureVia.”

PureVia advertisements showing Reece painted in stevia leaves will appear in prominent women’s lifestyle magazines beginning in August, including SELF, Allure, Lucky, Gourmet, Bon Appetit and Cookie.

Suitable for diabetics and individuals with gluten allergies, PureVia is offered in 40-, 80- and 300-stick cartons for a suggested retail price of $3.99, $6.99 and $15.99, respectively.

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