HEALTH

Wal-Mart adds ReliOn diabetes supplies for $9

BY Michael Johnsen

BENTONVILLE, Ark. Wal-Mart Stores on Tuesday announced that it would incorporate its ReliOn diabetes management products into the retailer’s affordable pharmacy program by selling all ReliOn diabetes supplies for $9, the ReliOn Ultima Blood Glucose Meter, a 20-count package of ReliOn Ultima Blood Glucose Test Strips and the ReliOn A1c test.

According to Wal-Mart, a customer with diabetes testing once per day can save more than $200 annually based on the retail price of competing test strips sold at the mass merchant.

“This latest expansion of our health care offering comes from our commitment to help people affected by diabetes save money so they can live better,” stated John Agwunobi, senior vice president and Wal-Mart’s president of its health and wellness division. “We are pleased to introduce $9 ReliOn testing products that address some of the unique health care needs of diabetes patients. By providing affordable, quality solutions we hope to positively impact the lives of the millions already living with the disease.”

Wal-Mart is helping to get the word out on its $9 diabetes supplies through the sponsorship of several American Diabetes Association events, including the recent ADA Diabetes EXPO events in Atlanta, Boston and Tampa.

To date, Wal-Mart’s affordable pharmacy program has saved customers more than $1 billion.

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Natrol introduces Cholest Intercept aimed at lowering LDLs

BY Michael Johnsen

CHATSWORTH, Calif. Natrol on Monday announced the introduction this month of Cholest Intercept, which according to the company is a natural, safe and effective way to lower LDL cholesterol by as much as 15 percent in as little as 4 weeks while also preserving HDL cholesterol.

“Cholest Intercept contains an advanced formula of plant sterols that can actively compete with food cholesterol for absorption in the small intestines,” stated Michael Yatcilla, Natrol vice president of research and development. “When Cholest Intercept is taken with meals, the body absorbs less cholesterol from fish, meat, dairy, eggs and other animal products. This results in lower levels of LDL cholesterol in the blood.”

Cholest Intercept also contains B-vitamins which have been shown to help maintain normal homocysteine levels that are already in the normal range, Yatcilla added.

According to Natrol, the company is promoting the product launch through a buy-one-get-one-free offer at Rite Aid through Sept. 27.

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Herb Baer named chief marketing officer of Water-Jel

BY Michael Johnsen

CARLSTADT, N.J. Water-Jel Technologies last week named Herb Baer its new chief marketing officer and vice president, consumer sales, the company announced Friday.

“We created this new position to help drive the growth we foresee in both existing and new channels,” stated Water-Jel president Michael Pisani. “Baer’s new goals are to set the direction for Water-Jel’s go-to-market strategies, increase brand and product awareness and develop and market new products through the industrial and retail channels.”

Water-Jel Technologies provides Emergency Medical Services, Industrial Safety professionals and the United States Military with emergency first aid burn care products. In addition to the company’s burn care line, Water-Jel markets WATER-JEL Burn Jel Plus and other burn products as well as Kidz Health Children’s Adhesive Bandages, and licensed character personal toiletry products to consumers through a variety of drug and national discount stores.

Baer has two decades of experience with Fuji Photo Film USA, where he held vice-president level marketing and sales roles across a wide section of channels.

Baer earned his Bachelors degree in Economics and Human Kinetics from Rutgers University and his Masters degree in Sports Management from Adelphi University.

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