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Wakefern puts three execs in new roles

BY David Salazar

From left: Paul Gotthelf, Bob Rohlander and Roger Savoia

KEASBEY, N.J. — Wakefern Food Corp. announced Monday that it had promoted three of its executives to new leadership roles.

Paul Gotthelf has been named VP engineering after serving as the company’s VP retail operations. Gotthelf is succeeding the current VP engineering, Dennis Daniels, who is planning to retire in January. Taking over for Gotthelf as VP retail operations will be Bob Rohlander, who has 30 years’ experience at Wakefern and was most recently the company’s meat division VP. Roger Savoia, Wakefern’s meat procurement manager, will fill Rohlander’s place in the meat division.

“We are excited that these three executives are taking their institutional knowledge, leadership abilities and accomplishments to new roles at Wakefern,” company president and COO Joe Sheridan said. “We congratulate them and wish them well.”

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Daily Diversion: Remembering John Lennon

BY DSN STAFF

John Lennon would have been 75 years old on Oct. 9, and in honor of his birthday, here’s one of DSN’s favorite John Lennon solo songs. If you have a favorite Lennon or Beatles song that he wrote, share it in the comments. 

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Study: E-commerce continues growth

BY Dan Berthiaume

NEW YORK — The retail revolution may not be televised, but it will be digitized.

The new Q3 E-commerce Pulse from predictive analytics platform provider Custora shows that e-commerce revenue grew a healthy 11.8% year-over-year in third quarter 2015. E-commerce transactions rose an almost identical 11.6%.

Mobile continued to grow in significance as a channel for e-commerce in the quarter. Phones and tablets made up a combined 28.7% of e-commerce transactions, up from 23.1% of orders during the same time the prior year.

Apple’s iOS continues to be the platform of choice for mobile shoppers, taking 76.9% of the order share. However, Android’s stake climbed to 22.7%, up 16% from 19.5%.

Organic search was once again the leading driver of e-commerce purchases bringing in 22.5% of orders. Paid search ads and affiliate marketing both saw significant increases for each channel. Paid search moved up to 19.3% from 16.4% and affiliate marketing jumping to 16.7% from 12.1%.

Social media (including Facebook, Twitter, Instagram, and Pinterest) continued to have a minor impact as an e-commerce purchase driver, only accounting for 1.5% of total volume.

However, a recent rash of new direct social selling tools such as the Twitter Buy Now button, expanded Pinterest Buyable Pins and YouTube shoppable ads may enhance social media’s influence on e-commerce purchases in coming quarters.

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