BEAUTY CARE

Wahl develops go-to source for facial hair information, advice

BY Alaric DeArment

STERLING, Ill. Wahl is working with facial hair experts to launch a website that will include an encyclopedia of facial hair styles, blogs and a Q-and-A session.

Wahl announced the partnership to create the website Wahlnation.com on Thursday with the experts, known as pogonologists, Nick Burns and Allan Peterkin. Burns and Peterkin are co-authors of the book “The Bearded Gentleman – The Styling Guide to Shaving Face.”

“Wahl recognizes that men want easy-to-digest information about choosing and maintaining their facial hair,” Wahl product expert Steve Yde said. “We know a lot of guys consider growing facial hair, but the uncertainty and anticipation causes some to go with a clean-shaven look instead.”

Nearly 60% of men in the United States grow some style of facial hair, according to Wahl.

“I’m excited to join Wahl in their mission to support men on their quest to define their personal style and educate those seeking assistance from facial hair experts,” Burns said. “We’re excited to help teach men the skills they need to sport the right style of facial hair … and have a little fun along the way.”

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TRESemme falls into fashion with Whitney Port

BY Antoinette Alexander

MELROSE PARK, Ill. Hair care brand TRESemme, the official hair care sponsor of Mercedes-Benz Fashion Week for the fifth season running, is transporting the runway into everyday through its "Her Way to the Runway" campaign with designer and reality star Whitney Port.

The spring 2011 season of Mercedes-Benz Fashion Week takes place from Sept. 9 to 16 in New York City.

Port, a young designer and star of MTV’s "The City," will discuss the inspiration behind her spring 2011 Whitney Eve line and will translate how these looks can be created for everyday style.

Debuting in December in Allure, Glamour and Lucky magazines, the six-page insert will be supported through digital campaigns on Luckymag.com, Allure.com, Glamour.com and Style.com. It also will be featured in the brand’s social media outlets and Port’s social networks, revealing backstage photos from the shoot and all the action behind the scenes.

TRESemme celebrity stylist Mara Roszak is creating the hair looks for the insert. Roszak also is the lead stylist at Port’s upcoming spring 2011 Whitney Eve fashion show.

In addition, the brand will have a more significant presence at Mercedes-Benz Fashion Week than in seasons past. There will be a TRESemme Salon & Lounge, a two-story space inside Lincoln Center that will have a dedicated salon on the upper level where TRESemme stylists will be providing complimentary dry styling. Downstairs a professional photographer will be snapping shots of aspiring fashionistas strutting their hairstyles. Photos will be posted on the TRESemme Facebook page.

In addition to the Whitney Eve show, TRESemme will be creating the hair looks for designers Tracy Reese and Charlotte Ronson.

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Whole Foods updates package guidelines for supplement, body care suppliers

BY Antoinette Alexander

AUSTIN, Texas Whole Foods Market has implemented new responsible packaging guidelines for all of its more than 2,100 body care and supplement suppliers, and has switched to post-consumer recycled content bottles for several of its store-brand supplements and body care products, the retailer announced on Wednesday.

Beginning in the summer of 2008, Jeremiah McElwee, global Whole Body coordinator for Whole Foods Market, and his team worked with 25 of Whole Foods Market’s largest personal care product suppliers to develop the new guidelines, which became effective Sept. 1, 2009. The guidelines mandate that suppliers reduce the use of plastic in product packaging, encourage the switch to glass when possible and limit acceptable packaging materials to those that are easily reused or recycled and/or feature the highest percentage of PCR content.

Suppliers were given one year to transition to more eco-friendly packaging.

All new body care and supplement suppliers must meet the packaging guidelines before their products can be sold in one of the company’s more than 300 locations in the United States, Canada and the United Kingdom.

“At Whole Foods Market, we’re committed to reducing, reusing and recycling waste on all levels of business, and we’re thrilled to be leading the green packaging charge with our store-brand products,” McElwee stated. “We knew that PCR-content bottles were the way to go. They require less energy and water to produce and generate far fewer greenhouse gases, while diverting reusable materials out of the landfill and reducing reliance on virgin plastics.”

While the switch to PCR bottles began last September, the company expected to switch all of its house-brand Whole Body products, which now use amber plastic PET No. 1 bottles, to PCR packaging by late 2010. The new bottles bear a leaf symbol indicating that they are made from 100% PCR plastic.

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