BEAUTY CARE

Viviscal starts major launch in U.S. market in Duane Reade stores

BY Allison Cerra

CHICAGO An all-natural brand of hair-thinning supplements is making its first major debut in the U.S. market.

After recently signing a multi-million dollar distribution deal with New York pharmacy chain Duane Reade, Viviscal will be available at over 250 store locations.

“This is a substantial distribution deal with a leading New York pharmacy that will, for the first time, make this well-established international brand widely available to consumers in America’s largest market,” said James Murphy, CEO of Lifes2Good, the Ireland-based natural health care company that owns Viviscal.

Viviscal is sold in 26 countries, including the United Kingdom, Ireland, Portugal and The Netherlands, and is the highest-selling natural hair supplement brand in the world. It is also the only product of its kind to be supported by five independent scientific studies that validate its effectiveness at decreasing hair loss and promoting the regrowth of existing hair. According to Lifes2Good’s own customer satisfaction surveys in the U.K., Viviscal has a less than three-percent return rate.

Viviscal uses a patented ingredient called AminoMar C, a marine complex which effectively nourishes hair follicles, strengthens and encourages the growth of existing hair, promotes the growth of weaker, less visible hairs and makes hair look more vibrant and feel better.

For more information, visit www.viviscal.com.

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For Clearasil, ‘breakouts’ are meant for the dance floor

BY Allison Cerra

PARSIPPANY, N.J. In an effort to promote its new pimple blocker pen, Clearasil has hosted a dance crew battle in New York City.

On Tuesday, five of the top teenage dance crews battled for the title of the First Clearasil Dance Crew, on the stage at the Hard Rock Cafe in Times Square. Hosted by actress Michelle Trachtenberg, the first ever Clearasil Pimple Blocker Battle will feature the elite in young dance talent, who competed for a prize package worth over $10,000 and a year contract with Clearasil.

The top five crews, named Beat Blockerz, Cheerasil, CompleXion Crew, Spot Stompers and Ultra Cru, were chosen at a casting call held in February. Each of these dance crews will perform at the Clearasil(R) Pimple Blocker Battle in front of an esteemed celebrity panel of judges, including former “Dancing with the Stars” champion Drew Lachey, Disney star Alyson Stoner and celebrity choreographer GEO.

The dance crews will compete to promote Clearasil’s new Ultra Pimple Blocker Pen. The Clearasil Ultra Pimple Blocker Pen works quickly and effectively to help stop a pimple in its tracks. Crews will incorporate the Pimple Blocker Pen as they pop, lock and drop to their favorite dance tracks.

After each of the five crews has performed, the judges will select their top two crews. The bottom three crews will then be asked to perform a freestyle routine before the judges make their final deliberations and select the third crew. These three finalists will then go on to compete in the online competition, set to kick-off on the Clearasil Web site in the days following today’s battle.

All those in attendance and everyone at home will be encouraged to visit clearasil.us/pimpleblockerbattle beginning on April 9th, to watch the play back of the top three dance crews and vote for their favorite. Clearasil encourages all of America to join the ‘battle’ against acne as they crown the very first Clearasil Dance Crew.

For more information on the Clearasil Pimple Blocker Battle, or to vote for your favorite dance crew beginning April 9th, visit www.clearasil.us/pimpleblockerbattle.

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Colgate-Palmolive introduces Colgate Wisp

BY Allison Cerra

NEW YORK Colgate-Palmolive has introduced a single-use mini-toothbrush with a breath freshening and can be used anytime, anywhere — no water or rinsing required.

Colgate Wisp has unique bristles that gently remove food and plaque from between teeth to provide consumers with a just-brushed clean. A refreshing liquid-filled bead releases a burst of freshness in one’s mouth. Additionally, there is no need for water or rinsing.

The innovative mini-toothbrush fits in a pocket or purse and is conveniently packaged in a portable case for on-the-go cleaning and breath freshening.

“We are very excited to announce this breakthrough innovation and offer consumers a convenient way to both clean and freshen their mouths on-the-go,” said Spencer Pingel, Colgate-Palmolive, U.S. Oral Care. “Whether a consumer is looking to freshen their breath after a meal or to remove that filmy feeling after a cup of coffee, Colgate now offers the perfect portable, effective solution.”

Available in peppermint, spearmint and cinnamint, Colgate Wisp will be available in the oral care aisle at retailers nationwide beginning in April 2009. The suggested retail price is $2.39 for a 4-pack and $7.99 for a 16-pack.

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